What is generative AI and how does it work?
Generative artificial intelligence has emerged as a transformative force in technology, revolutionizing how we create and interact with digital content. This article delves into the essence of generative AI, exploring its workings, types, benefits, limitations, and ethical considerations. We will also examine its application in marketing, compare it to other AI types, and look into […]
AI and machine learning in digital marketing – a comprehensive guide for experts
In today’s fast-paced digital world, the integration of artificial intelligence (AI) and machine learning (ML) has become a game-changer in the field of digital marketing. These advanced technologies are not just buzzwords – they are actively transforming how businesses approach their marketing strategies, enhance customer experiences, and achieve their goals. This article provides a comprehensive […]
Future of AI in digital advertising
The future of AI in digital advertising is not just a distant concept – it’s unfolding before our eyes, reshaping the industry in profound ways. Let’s delve into how AI is revolutionizing digital marketing strategies and what we can expect in the coming years. The current state of AI in digital advertising Artificial intelligence has […]
AI and big data in e-commerce – revolutionizing the online shopping experience
The e-commerce industry is experiencing rapid growth, driven by technological advancements and changing consumer behaviors. However, this growth comes with its own set of challenges, such as intense competition, market saturation, and the need for personalized customer experiences. In this context, the integration of artificial intelligence (AI) and big data has emerged as a game-changer, […]
What are large action models and how do they work?
The field of artificial intelligence (AI) is constantly evolving, with new advancements emerging at a rapid pace. One of the most promising recent developments is the emergence of large action models (LAMs). LAMs represent a significant leap forward in AI capabilities, offering a glimpse into a future where machines can not only understand language but […]
What are AI assistants? Compendium of knowledge
In today’s fast-paced digital world, where information and data flow in streams, artificial intelligence (AI) has emerged as a game-changer, revolutionizing the way we interact with technology. One of the most exciting developments in this field is the rise of AI assistants, virtual agents that leverage advanced algorithms and natural language processing to understand and […]
Generative AI hallucinations: what are they, what are examples, and how to protect against them?
Generative artificial intelligence (Generative AI, Gen AI) has revolutionized the way we create and interact with the digital world. From generating realistic images and videos to producing creative text formats, generative AI models have opened up a world of possibilities. However, despite their impressive capabilities, generative AI models are not without their flaws. One of […]
Generative AI in ecommerce: a revolution in the online shopping experience
The ecommerce industry is constantly evolving, driven by innovative technologies that enhance customer experiences and boost business growth. Among the emerging trends shaping the future of ecommerce is generative AI, a powerful tool with the potential to revolutionize various aspects of online shopping – from product discovery to personalized recommendations and beyond. The combination of […]
AI marketing complete guide – everything you need to know about the marketing and artificial intelligence duo
AI marketing has revolutionized the way businesses approach their marketing operations and strategies, offering unprecedented opportunities for efficiency, precision, and personalization. But what exactly is AI marketing, and how does it work? This article will delve into these questions related to marketing and artificial intelligence, discuss the benefits and challenges for AI marketing, AI’s potential […]
AI trends in performance marketing
Artificial intelligence (AI) is rapidly transforming the world around us, and the performance marketing industry is no exception. AI-powered tools and technologies are being used to automate tasks, optimize campaigns, and deliver more personalized experiences to customers. As a result, AI is becoming an indispensable tool for performance marketers who want to stay ahead of […]
