Boosting ROAS up to 2645%

5 lutego, 2021

ROAS

0 %

Number of transactions

In this case study, we analyzed the period from March 12, 2020 (campaign start) to August 30, 2020.

The campaign was completely managed by Sembot’s Account Managers.

We will show you how we are able to increase ROAS from 354% to 2645% by collecting the proper amount of data.

Statistics for the entire period (12/03 – 30/08/2020)

Cost: 8 040 pln
Avg. CPC: 0,21 pln
Income: 166 626 pln
ROAS: 2072%

Initial statistics from the campaign launch to the reconstruction day (12/03 – 14/05/2020)

Cost: 2010 pln
Avg.CPC: 0,92 pln
Income: 7 112 pln
ROAS: 354%

At the beginning of the campaign, we found ROAS with average 360%, as described above.

After collecting the right amount of data and through deep analysis by our specialists, we rebuilt the campaign by creating Sembot CPC campaigns. Thanks to this, we have lowered the Avg. CPC from 0,92 pln to 0,21 pln.

What have we done?

We resigned from the campaign for categories in the search network, leaving brand campaigns reaching people who know the store (hence a significant drop in CPC in Search from 0.40 to 0.04 PLN)
We connected the client to Sembot CSS, used Product Feed Optimiser and then…
We have rebuilt the PLA campaigns, introducing the division into categories corresponding to the categories in the store.
We excluded products that generated excessive costs with low ROAS.

Statistics after optimisation changes to the campaign (14/05 – 30/08/2020)

Cost: 8 030 pln
Avg. CPC: 0,17 pln
Income: 159 514 pln
ROAS: 2645%

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Boosting ROAS up to 2645%

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