Google has introduced a new, completely free feature – Organic Product Listings in the Google Shopping section. This is great news for all e-commerce companies that are looking for an alternative to paid advertising campaigns.
Organic Product Listings – what is it?
Organic Product Listings is a new feature introduced by Google that allows e-commerce companies to display their products in Google Shopping search results for free.
Thanks to it, online sellers can increase their chances of acquiring customers and increasing sales, without financial outlays. This opens the door to completely new opportunities for e-commerce.
How does Organic Product Listings work?
Organic Product Listings are displayed in a special „Free Product Listings” section in Google Shopping search results. This section is located quite low, between sponsored and organic results.
Users clicking on the listings are first redirected to the price comparison tool built into the search engine. Then they choose the most attractive offer and by clicking on it, they go directly to the product page in the seller’s online store.
How to optimize Organic Product Listings?
To maximize the effectiveness of Organic Product Listings, it’s a good idea to refine your listings based on the factors Google takes into account when displaying products in search results. Namely:
- matching the searched keyword: the product name, description and other data must match the keywords that users use in searches
- product information quality: product information must be complete, accurate and current
- product page optimization: the product page must be easy to navigate and contain high-quality photos, descriptions, and other relevant information
- positive opinions about the product: positive customer reviews and ratings can increase the credibility of products and improve their position in search results
It is also important to analyze the results so far. Monitoring Organic Product Listings regularly and making any necessary changes will help optimize their performance.
Benefits of Organic Product Listings
Organic Product Listings may prove to be a breakthrough for many e-commerce sellers. Mainly because they allow you to promote your products for free and reach Google’s huge user base. This, in turn, may translate into increased traffic and sales in online stores. It is worth keeping up to date with the development of this format and taking advantage of it as much as possible.
In addition to Organic Product Listings, Google Shopping also offers sellers the opportunity to use paid advertising campaigns, which can be a good way to complement your marketing strategy.
What else is new in Google Shopping?
However, this is not the only new feature recently introduced by Google Shopping.
The existing Shopping tab disappeared from the search engine and was replaced by two new ones:
- Products – directing both sponsored and organic search results directly to sellers’ websites
- Product sites – showing only organic results for a given phrase in price comparison websites to which the user is first led, before reaching the target page in a given online store
A new advertising format has also appeared, CSS PLA, which leads the user through the price comparison website to the seller’s website.
As you can see, there is a wave of changes coming from Google that will be noticeable to users, advertisers, and publishers alike. It is worth keeping up to date with news from the technological giant to include is strategy marketing of your store internet, to exploit all market opportunities.
