Why advertise with Microsoft Advertising? Your agency’s clients will thank you!
Google Ads remains the dominant advertising platform, but increasing competition and high CPC costs are prompting many marketers to look for alternatives for their clients. One promising option is Microsoft Advertising. Microsoft Advertising – what is it? Microsoft Advertising (formerly known as Bing Ads) is a comprehensive service from Microsoft that allows you to create […]
Organic Product Listings in Google Shopping – how to increase the visibility of products in the search engine without paying for advertising?
Google has introduced a new, completely free feature – Organic Product Listings in the Google Shopping section. This is great news for all e-commerce companies that are looking for an alternative to paid advertising campaigns. Organic Product Listings – what is it? Organic Product Listings is a new feature introduced by Google that allows e-commerce […]
New CSS advertising format from Google! How will CSS PLA affect the e-commerce market?
Google has just introduced a new advertising format in CSS – CSS PLA (Comparison Shopping Services Product Listing Ads) – which opens up new opportunities for online sellers, performance agencies, PPC specialists and affiliate partners. But will it be a breakthrough for everyone? Where does this change come from? What exactly is it? Google Shopping […]
Boosting Your Google Shopping ROI: The Three-Stage Strategy for a New Google Ads Account
Google Shopping is a powerful tool for any e-commerce business. However, to truly maximize its potential, you need a strategy that goes beyond the basics. In this article, we’re going to explore a three-stage strategy to make your Google Shopping campaigns more efficient, cost-effective, and conversion-focused.
This strategy is particularly recommended for new Google Ads accounts with fewer than 50 recorded conversions. Unlike Performance Max campaigns, this approach will give you greater control over your budget, which is crucial in the initial stages of developing your store.
The best ChatGPT plugin for marketing: Introducing Sembot Suite – Your All-in-One Marketing Powerhouse
Revolutionize Your Marketing Strategy with the Ultimate ChatGPT Plugin: Introducing Sembot Suite
The best ChatGPT plugin for SEO – Sembot: a one-stop solution to streamline your optimization efforts
Unleash the Power of SEO with the Ultimate Sembot Plugin: A Comprehensive Guide
How to achieve better results in Google Ads using product duplication and granular segmentation in Sembot Suite?
Find out what duplicates are in Sembot Ads Suite and how you can use them to stay ahead of the competition in your campaigns
Generating a conversion tag in Microsoft Advertising (Bing Ads)
You can generate a TAG by yourself or go straight to step 8, where an universal TAG has been prepared.
History of CSS
The innovation in PLA for search results entered European market in 2004 as “Froogle” later changed its name to “Google Product Search” and finally became “Google Shopping” from 2013 onwards. As a result of the fact that the displayed results reports to precise user inquires, Google’s search engine started to behave like a comparison service.
Continuous Audience Sharing – easier recipients list sharing
At the end of February 2020, Google announced that it was introducing a new solution that would make it easier to share created tags and remarketing lists with other Google Ads accounts within one manager. This is to make using remarketing opportunities quicker and easier.
