What is Generative Engine Optimization (GEO) and how does it work?

Generative Engine Optimization

As search engines evolve, so to do the strategies required to effectively optimize content for visibility and engagement. In recent years, there has been a growing interest in Generative Engines (GEs), a new type of search engine that utilizes artificial intelligence (AI) to generate comprehensive and informative responses to user queries. In response to this […]