How will SGE impact e-commerce and performance marketing?
The world of search is undergoing a revolution with the advent of Search Generative Experience (SGE). This innovative feature aims to provide more accurate and relevant search results by enabling users to iteratively refine their initial queries through natural language interactions. SGE is a game-changer in search, presenting businesses with both new challenges and opportunities. […]
Leveraging multiple Comparison Shopping Services (CSS) for enhanced Google Shopping performance
Comparison Shopping Services (CSS) are platforms that enable ecommerce retailers to place ads on Google Shopping. By using CSS, merchants can benefit from a potential 20% discount on clicks, making it an appealing choice for maximizing advertising efficiency. This article delves into the advantages and considerations of employing multiple CSS accounts to optimize visibility and […]
