Empower your performance marketing with AI-driven creativity and efficiency
In the dynamic world of performance marketing, where businesses strive to optimize campaigns and maximize ROI, generative AI (GenAI) emerges as a transformative force, injecting a surge of creativity and efficiency into marketing strategies. GenAI’s ability to produce original, high-quality content and personalize customer experiences at scale, as well as manage campaigns more effectively, empowers […]
Key business trends with GenAI as the main focus
In its recent report, Gartner identified generative AI (GenAI) as one of the top strategic trends for 2024 and beyond. GenAI is a type of artificial intelligence that can generate new content, such as text, images, and code. Gartner predicts that GenAI will have a profound impact on businesses and individuals, making workers more productive […]
New Google Ads features: More control over Google Search Network for advertisers
Google Search Network offers advertisers the ability to display ads on hundreds of websites outside of Google Search. While this can increase the reach and conversion potential of your campaign, it also comes with some challenges, such as a lack of control over where your ads appear and the potential risk of wasting your budget. […]
