Continuous Audience Sharing – easier recipients list sharing
At the end of February 2020, Google announced that it was introducing a new solution that would make it easier to share created tags and remarketing lists with other Google Ads accounts within one manager. This is to make using remarketing opportunities quicker and easier.
Accelerated delivery in Google Ads disappears
Google is constantly updating ad delivery options, thus striving to maximize their performance within the advertiser’s daily budget. That’s why the search engine decided to take the next serious step. At the end of January, Google announced that accelerated ad delivery would no longer be available from April 2020. In this article you will learn why this decision was made.