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eCPC – does smart bidding really work?

In the second half of 2019, a new possibility to choose the enhanced CPC (eCPC) settings appeared in Google Ads. With this change, you can choose whether you want eCPC to optimise your advertising rates in terms of conversion numbers or conversion values, without increasing your assumed advertising budget. With this recent change, it is worth considering whether the enhanced CPC is actually a step forward and smart bidding should be the industry standard or whether manual actions are still better? Let’s check it out!

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