No account needed: compare product data and see how to prepare it for a campaign.
Example workspace
TRAIL / 02
Catalogue titleNorth TR-02 shoes
Enriched titleNorth Hiking Shoes | Green | Size 42
Colour: greenSize: 42Variant: Trail 02
Sample data
EXAMPLE WORKFLOW
Trace one product’s path into a campaign.
Prepare one product for advertising: expand a shortened title using catalogue data, check consistency and connect it to a campaign. The first review gives the team usable data and specific checks for the future.
01
Identify the product and variant being described.
Compare catalogue data with the store offer: name, colour, size, price and availability. Prepare a fuller title from that information instead of adding attributes that the source does not contain.
Step outcomeA proposed dataset for one product, ready for review.
02
Connect the data with where it will be used.
Review the prepared feed and the campaign where the product should appear. Good content does not replace correct availability or matching prices. The team assesses data alongside its advertising context.
Step outcomeA product linked to its feed, campaign and monitoring scope.
03
Turn a detected change into a specific issue.
If a process detects a rejected product, lost visibility or a URL problem, open a task with evidence. Decide whether data, the page or ad delivery needs attention and assign the next step to the right person.
Step outcomeA task pointing to a cause worth checking and a next step.
THE STORE TEAM
Everyone sees their part. Everyone works towards the same result.
In a store, a problem rarely ends with one team. A catalogue change reaches a campaign, results return to the specialist, and the owner needs to know who is handling the issue and what happens next.
01
E-commerce owner
Start with project results, material alerts and decisions that need your attention. Instead of requesting separate summaries from several people, move from the report into a campaign or task. See which problem the team is solving, who owns the next step and what has already been done.
Work output: a shared view of the situation and priorities with clear owners.
02
Performance marketer
Work with campaign, ad, product and budget data. The task keeps the object, period and evidence together, so every new issue does not require reconstructing the context. Prepare a decision yourself or with the copilot; delegate a supported action to AI within the available permissions.
Work output: a specific change or investigation whose result can be assessed.
03
Catalogue, content and store operations
Inspect the product named in the task: title, attributes, price, availability or destination page. Correct feed data, generate materials from a brief or give the store team a precise repair scope. The task history lets the marketer return to checking delivery after the change.
Work output: an improved offer and a clear handover for the next stage.
WORK SCENARIOS
Six situations from the everyday work of a store.
Each example starts with a specific event and ends with something you can verify. Choose a situation that resembles work you currently coordinate across the catalogue, campaigns and team.
01
A new range enters the catalogue.
What happens
A new collection has incomplete titles, inconsistently recorded variants or missing attributes. The campaign needs product data that supports a useful grouping of the offer.
What you do in Sembot
Choose representative products, compare the source data and prepare a rule to organise it. Check the scope and exceptions, then prepare the feed segment for the selected channel. A Merchant Center issue task leads back to the relevant product.
How to recognise the result
The corrected data, a defined set of affected products and a quality check before extending the changes across the catalogue.
02
You are preparing a campaign for the new season.
What happens
The seasonal offer is ready, but its products, content and destinations need to become a campaign the team can continue working on.
What you do in Sembot
Build the structure from product groups in the campaign builder. Generate ad copy, images or clips from a shared brief. Review materials, destinations and budget before use. After launch, inspect the campaign results and related ads in Sembot.
How to recognise the result
A catalogue-based structure, selected materials and a defined measurement scope. The next iteration has a clear reference point.
03
The offer or page changes while ads are running.
What happens
A competitor changes a price, stock availability is updated or an advertised URL stops working. These situations call for different responses.
What you do in Sembot
Compare price and availability readings. For a page error, open the related ads from the task, assign responsibility for the fix and assess whether traffic should be paused. Work manually, with the copilot or through a supported AI action.
How to recognise the result
A defined scope and a decision matched to the problem. A later reading confirms its status; pausing an ad does not repair the destination.
04
An important product loses visibility.
What happens
A product that previously received impressions stops appearing, or an issue is reported in Merchant Center. Missing impressions alone do not explain the cause.
What you do in Sembot
Open the task with its period and product data. Check status, availability and campaign coverage. Move from the relevant view into the feed or campaign data and assign a specific correction. Separate established facts from hypotheses about the decline.
How to recognise the result
A record of the checks, an assigned task and a later delivery check. Previous sales remain context, not a promise of recovering the same result.
05
A product spends without attributed purchases.
What happens
Cost is rising, but the product has no attributed purchases in the selected period. You need to establish whether the data is complete enough for a decision.
What you do in Sembot
Review the amount, period, product and related campaign. Account for conversion delays and inspect the destination. Compare possible next steps in the task, prepare an action with AI or carry it out yourself using the available context.
How to recognise the result
A decision grounded in the specified data and a plan for assessment after the change. Detected spend does not automatically become a confirmed saving.
06
Actual spending starts to move away from the plan.
What happens
Spending pace points towards a deviation from the monthly plan. The owner needs to know what is changing and whether the team has made a decision.
What you do in Sembot
Compare spend and the forecast with the approved plan. Inspect the campaigns contributing to the result and include observations and next tasks in the report. Assign the response; a configured alert can arrive by email, SMS or a Twilio call.
How to recognise the result
An agreed next step, a visible owner and a report connecting the numbers with the team’s work. The next reading helps verify spending pace.
YOUR PRODUCTS AT WORK
One offer. From catalog to results.
Explore product data, how it feeds into a campaign and the results that inform your next decision. Preview every stage without an account.
Spend, purchases, availability and data quality give an observation context. Analyse a specific product and period rather than drawing conclusions from a single number.
Campaign and product results
Prices, availability and variants
Conversion delay context
02
QUALITY
Connect your catalogue to your advertising.
Enrich feeds, create campaigns and monitor visibility. A process can detect a rejected product or broken landing page and create a task for the team.
Feeds and Merchant Center
Campaigns and ad content
Monitoring of important products
03
START
Run one check on a real account.
Choose something you currently check manually. Connect its data source, set a threshold and assign an owner. The first result shows what to do next.
One process to start
A clear task owner
Expand coverage as your needs grow
CHOOSE HOW TO WORK
Where should you look beyond the ad result?
01
The offer and ad must refer to the same variant.
Price or performance comparisons lose meaning when sizes, product versions or promotion periods get mixed together. Shared catalogue and campaign context helps establish what you are comparing and which source is missing.
02
Spend without a purchase needs the right analysis window.
Before deciding on delivery, check the period, conversion delay and the product’s business role. A crossed threshold is a reason to assess the situation, not automatic proof that every unit of spend was wasted.
03
Marketing and store teams need one description of the issue.
Different people may own the feed, campaign and page. A task identifies the object, evidence and expected next step. Data repairs can then stay visible across the store team and agency.
CONNECTED TOOLS
Connect tools around the work you want to do.
You do not need to adopt everything at once. Choose a pair of tools that completes your most common workflow and try it on one product or campaign.
Choose an environment that fits the way you run the store.
Product and project counts, together with IT requirements, shape the choice. A large catalogue alone does not mean you need isolated infrastructure.
Marketer AI as SaaS
Start with one project and a process that addresses a real need. Once you have checked the workflow, choose the catalogue capacity and additional projects in pricing. This path suits a team that wants to use the platform without deploying its own infrastructure.
Feed size is an add-on matched to products and variants.
Add projects when you run more stores or separate marketing activities.
Portfolio is a separate add-on for shared oversight of multiple projects.
Choose this model when access, operations or infrastructure need a tailored arrangement. Sembot can run in an environment that meets the requirements, including access through a VPN. You use your own API accounts with LLM and video providers.
Sembot adds 0% commission or markup to usage of your own APIs.
No product or project licence limits; infrastructure capacity and provider limits still apply.
The licence, infrastructure and external service usage are separate costs.
The Skupszop.pl story describes fourfold revenue growth over 16 months; Coś dla Zdrowia reports 44% revenue growth in six months. Explore the campaign work and context behind these results in the stories published in 2024. These are historical engagement results, not a guarantee for your store or evidence of the current AI model’s impact.
Will improving the feed automatically improve performance?
Better data helps prepare the offer for advertising, but does not guarantee sales. Results also depend on price, demand, campaigns and the store. Verify changes against subsequent results over an appropriate period.
Should I start with the feed or monitoring?
If product data is the problem, start with one product and its feed. If active campaigns lack regular checks, choose a process with a clear condition. The first step should match real work you currently do manually.
Can the agency handle the same issues as the store team?
Yes. Work is organised around a project, task and responsible person. Agree on access and responsibilities between the store and agency. Portfolio management adds another perspective when you have multiple projects.