4-fold revenue growth in 16 months — how we scaled Google Ads campaigns
Increase in revenue
Thanks to our campaign
4 x
In the world of e-commerce, where competition is fierce and product offerings are constantly growing, effective management of Google Ads campaigns is crucial..pl, marketplace z ponad 200 000 unikalnych pozycji, stanął przed wyzwaniem optymalizacji swoich działań reklamowych. Thanks to the use of our own Sembot platform with the support of specialists, a spectacular increase in revenue has been achieved.
Problem
A huge range of products, dynamic price changes and the need to maintain the high profitability of the campaign posed a serious challenge for the purchasing sector. Tradycyjna struktura kampanii nie była w stanie sprostać wymaganiom tak rozbudowanej oferty (ponad 200 000 produktów!) oraz bardzo często zmieniającym się cenom, co przekładało się na niską efektywność działań reklamowych.
Implementation
In order to optimise campaigns and increase sales, we decided to take a comprehensive approach:
- Creating a campaign depending on the category of books: Instead of showing all the books at once, we divided them into groups, such as children's books, historical books. Previously created general campaigns, we switched to separate campaigns depending on the category of books. This made it possible to manage the advertising budget more precisely.
Example: If someone was looking for a historical book, all they saw was a commercial for historical books, not all the books in the store.
- Operation automation: Instead of manually introducing information about each book into the advertising system, we used the capabilities of our proprietary technology on the Sembot platform and automated this action. This has always kept up-to-date information about the prices and availability of books.
Example: If the book price changed, the advertising system automatically adapted the advertising.
- Creating new PMax campaigns, in which we precisely matched the groups of recipients to the categories of books.
- In order to attract new customers, we also built DSA campaigns ( Dynamic Search Ads). . Thanks to the DSA campaign, we obtained very well converting keywords that users search for on Google, and then subsequent text campaigns were created on the basis of them.
- Smart ads: Thanks to our technology, the campaigns “learned themselves”, which ads work best and automatically improve them. This has made advertising more effective.
The ever-changing range of books used requires us to keep monitoring and to change the individual campaigns. Thanks to our solution, which means that our experts have used the Sembot platform, we have achieved excellent results.
Results
The implemented solutions have produced spectacular results:
- 4-fold increase in revenue: Within 16 months, significant sales growth was achieved through the optimization of Google Ads campaign.
- Enhancing efficiency: Thanks to precise targeting and automation, the cost of customer acquisition and increase the campaign's profitability were reduced.
- Broadening of coverage: DSA and Performance Max campaigns (these are types of Google Ads campaigns), enabled you to reach new customers and increase brand awareness.
Customer opinion
Managing a lot of products requires precision and repeatability. The campaign management, assisted by automation, proved to be the solution I was looking for. Sembot.com is a solid partner I recommend.
Michael Węgrzyn, Member of the Management Board of Buyback.pl
Case study kupszop.pl proves that even the most complex problems related to the management of Google Ads campaigns can be effectively solved. Thanks to the appropriate tools – in this case, using our own Sembot platform with the support of specialists, you can achieve spectacular results and maximize your return on online advertising investment.
Customer opinion
Managing a lot of products requires precision and repeatability. The campaign management, assisted by automation, proved to be the solution I was looking for. Sembot.com is a solid partner I recommend.
Michael Węgrzyn, member of the board of directors of the Buyshop.pl
Case study kupszop.pl proves that even the most complex problems related to the management of Google Ads campaigns can be effectively solved. Thanks to the appropriate tools – in this case, using our own Sembot platform with the support of specialists, you can achieve spectacular results and maximize your return on online advertising investment.
