Comparison Shopping Service is a separate offer for Google Shopping advertising. Check availability in your market and the conditions for connecting your store.
No account needed: explore the CSS offer preview. Terms for your market are agreed separately.
Example workspace
TRAIL / 02
Catalogue titleNorth TR-02 shoes
Enriched titleNorth Hiking Shoes | Green | Size 42
Colour: greenSize: 42Variant: Trail 02
Sample data
EXAMPLE WORKFLOW
From your store’s setup to an agreed CSS scope.
Start with how you currently run Google Shopping. Gather details about your market, store and Merchant Center so the discussion concerns a specific connection. Assess CSS terms and campaign goals as related, separate considerations.
01
Describe the current setup.
Specify the sales country, store, Merchant Center account and current CSS provider, if applicable. Identify who manages campaigns and the account. This establishes who needs to take part in the next steps.
Step outcomeThe store context and existing connection.
02
Confirm connection terms.
The team will check availability for your scope and discuss next steps. Before making a change, agree the transition, each party’s responsibilities and service pricing. The start date should follow the plan agreed for your store.
Step outcomeAn agreed scope and starting plan.
03
Review results in context.
After connection, continue checking product-data quality and campaign performance. Record comparison periods and other changes made. Choose feed, monitoring and analytics tools separately if you want to work more broadly on product exposure.
Step outcomeA plan to assess results and continue improving.
01
SCOPE
Find the CSS setup for your store.
Discuss your market, Merchant Center account and campaign setup. Our team helps establish the service scope and requirements for starting.
Market and store
Merchant Center account
Commercial conditions
02
CONNECTION
Keep improving feeds and advertising.
CSS, catalogue quality and campaign management address different parts of marketing. Choose platform tools separately to fit your needs.
Product feed
Campaigns and monitoring
A separate CSS service scope
03
START
Agree on conditions before connecting.
Share your sales country, store address and current CSS arrangement. We will confirm availability and the next step without promising universal campaign outcomes.
Availability check
Service scope
A proposal for your store
CHOOSE HOW TO WORK
Three areas to discuss.
01
Availability for your market.
Prepare the markets you sell in and how your accounts are organised. Terms need to be confirmed for the specific offer. We will confirm the scope for your countries and stores, taking your existing service model into account.
02
CSS, catalogue quality and campaign management.
CSS has its own service scope. Improving product titles, organising feeds and day-to-day campaign optimisation are separate areas. Decide which you already cover and where additional Sembot tools would help.
03
Assess value using your store’s data.
Discuss your goals and current campaign performance. Assess value using your own data and the agreed terms. Budget, catalogue and campaign changes also affect results. Agree which data will allow a meaningful comparison.
BEFORE YOU START
Good to know.
Is CSS included in Marketer AI?
CSS is a separate offer with its own terms. Platform pricing covers the working environment and its add-ons. If you need both, describe them in the discussion so the services are clearly separated.
Will connecting CSS fix product issues?
Catalogue quality and exposure issues need their own diagnosis. CSS does not replace feed and campaign work. You can choose Sembot tools for product data and visibility monitoring separately.
What if I already use another CSS?
Share your current arrangement, market and the person responsible for Merchant Center. Any transition and service terms will be agreed for your situation. We will use that information to prepare concrete next steps.