+44% increase in revenues in six months? With Sembot it's possible

+44% increase in revenues in six months? With Sembot it's possible

• August 1, 2024

Growth of the ROAS average

Increase in average income

In a dynamic e-commerce world, where competition is fierce, and consumers are increasingly demanding, effective Google Ads campaigns are key to success. For the store something health.pI, offering healthy food products, optimizing advertising campaigns has become a priority to increase sales and profitability.

Problem

Despite a strong brand, high quality products and a well-designed website, the cosdlawowa.pl store faced several challenges related to Google Ads campaigns:

• Inefficient product campaign architecture: The campaign structure so far did not allow the full potential of Google Ads to be exploited.
• Too low ROAS on product campaigns: The cost of obtaining the customer was too high compared to the revenue generated.
• Inefficient remarketing campaigns: Despite numerous attempts, remarketing campaigns did not produce the expected results.

Implementation

To solve these problems, we decided to optimize the Google Ads campaign comprehensively on our proprietary platform Sembot. Our actions focused on:

• Changing the architecture of the campaign: We went from traditional product campaigns to modern Performance Max campaigns, which use Google's advanced machine learning algorithms.
• Product feed optimization: Thanks to the product data optimizer, which is available on our Sembot platform, we have provided Google Ads with rich and detailed product data, which enabled precise targeting and personalization of advertisements.
• Implementation of the campaign on brand: To protect the brand and provide Google Ads with as much conversion data as possible, we launched campaigns on the brand.
• Campaign segmentation: Performance Max campaigns were divided into different segments (bestsellers, brand, weak products, etc.), which allowed for more precise optimization and better results. This was possible thanks to the Sembot platform, which allows you to generate campaigns for thousands of products in a few clicks.
• Use of various advertising formats: In addition to text ads, we also used graphic and video resources to make the campaign more attractive.
• Optimizing remarketing campaigns: Thanks to thoughtful creations and precise targeting, we have managed to significantly improve the effectiveness of remarketing campaigns.

PS. All technical phrases related to the campaigns are explained in the dictionary at the end.

Results

With the action taken in 6 months impressive results have been achieved:

• Mean ROAS increase of 1158%
• Average income increase 44%

Customer opinion

We've been working with Sembot.com for several months now. We had previously worked with many companies, but the results achieved by other companies were not satisfactory. After about 3 months of cooperation, the results achieved by Sembot.com are finally at the level we expected. Very good organization of work, meetings between teams from our company and Sembot.com are very specific. You can see that both companies care about the outcome.

♪ I've got to get to the bottom of this ♪

Do you want to achieve high results as in the presented case study?

The service sembot is a solution that can help you with this. How do we do that? We automate many processes related to the creation and management of Google Ads campaigns, thanks to our proprietary technology.

Customer opinion

We've been working with Sembot.com for several months now. We had previously worked with many companies, but the results achieved by other companies were not satisfactory. After about 3 months of cooperation, the results achieved by Sembot.com are finally at the level we expected. Very good organization of work, meetings between teams from our company and Sembot.com are very specific. You can see that both companies care about the outcome.

♪ I've got to get to the bottom of this ♪

Do you want to achieve high results as in the presented case study?

The service sembot is a solution that can help you with this. How do we do that? We automate many processes related to the creation and management of Google Ads campaigns, thanks to our proprietary technology.

Production Feed: just like in a stationary store, every product in the digital version has its name, price and short description. Product Feed is a file that contains all the information about your products and you send it to advertising platforms such as Google. This way Google knows exactly what you are selling and can show your products to potential customers who are looking for just what they need.

Campaign for a brand: The brand campaign is one that aims to protect your brand from competition and ensure that when someone is looking for your brand in the search engine, your products will appear in the first place.

Conversion – occurs when the user of your website takes a specific action that is important to you. In online shops, the most important conversion is usually selling the product. 

Remarketing campaigns – Thanks to remarketing campaigns, you can show ads to people who have already been in contact with your brand (e.g. they have added a product to the cart, but did not buy it or when you want to sell more products to people who have already bought something).

Performance Max Campaigns – a campaign type in Google Ads advertising system that uses artificial intelligence to automatically optimize your ads and reach potential customers in different places on Google.

ROAS (Return On Ad Spend) – return on advertising investment. The higher the ROAS, the more your advertising pays.

Production Feed: just like in a stationary store, every product in the digital version has its name, price and short description. Product Feed is a file that contains all the information about your products and you send it to advertising platforms such as Google. This way Google knows exactly what you are selling and can show your products to potential customers who are looking for just what they need.

Campaign for a brand: The brand campaign is one that aims to protect your brand from competition and ensure that when someone is looking for your brand in the search engine, your products will appear in the first place.

Conversion – occurs when the user of your website takes a specific action that is important to you. In online shops, the most important conversion is usually selling the product. 

Remarketing campaigns – Thanks to remarketing campaigns, you can show ads to people who have already been in contact with your brand (e.g. they have added a product to the cart, but did not buy it or when you want to sell more products to people who have already bought something).

Performance Max Campaigns – a campaign type in Google Ads advertising system that uses artificial intelligence to automatically optimize your ads and reach potential customers in different places on Google.

ROAS (Return On Ad Spend) – return on advertising investment. The higher the ROAS, the more your advertising pays.

We create innovative technology solutions for eCommerce and digital brands: product feed optimizer, campaign generators, competition price monitoring and visibility.

Our goal is to reduce costs and improve the efficiency of marketing activities, so our customers have the opportunity to scale the store's revenues.