Creating a campaign is the beginning of the work. Build a structure from your catalogue, inspect the resulting campaign and decide what to change using the same product and performance context.
01
Build a campaign structure from the catalogue.
Choose products in the builder and organise the offer into campaign groups. Trekking shoes, trail shoes and accessories may need different treatment. Connect the structure with product data, ad copy and destinations, then review the resulting setup.
Step outcomeA campaign structure tied to the catalogue.
02
Inspect performance and its campaign context.
Open the campaign view to compare spend, purchases and conversion value over the same period. Move into related ads, destination URLs or budget details. A product without purchases may require a different check from a campaign spending ahead of plan.
Step outcomeA specific observation with the relevant campaign details.
03
Choose a response and check what happens next.
Use the task to review evidence, work with the copilot or delegate a supported action to AI. You can also act manually with the campaign context at hand. After the change, review a comparable period instead of treating execution as proof of improvement.
Step outcomeA recorded decision and a follow-up performance check.
01
PREPARATION
Build a campaign around your catalogue.
Select products, define a structure and prepare ad content. Feed data helps keep the advertised offer consistent with your catalogue.
Products and segments
Campaign structure
Content linked to the offer
02
RESULTS
Go from a metric to the object behind it.
Review campaign and ad results. A related task leads to the right view in Sembot or directly to the original advertising platform.
Spend, purchases and reporting period
Campaign and ad views
Context available from the task
03
ACTION
Respond where you work.
Make a change manually, prepare it with a copilot or delegate a supported action to AI. Automatic execution depends on process configuration and permissions.
Manual and assisted actions
Delegation to AI
Result checks in later readings
CHOOSE HOW TO WORK
Campaign decisions need more than a total.
01
Group products for a reason.
Use differences in the offer to shape the structure rather than copying a single layout across every product. Check whether product attributes, destinations and business priorities justify each group. A clear structure makes later comparisons easier.
02
Find the level that needs attention.
A campaign total can hide a problem limited to a product, ad or destination page. Inspect the related objects before changing the whole campaign. A broken URL calls for a different response from weak results on a working product page.
03
Compare spending pace with the plan.
Budget monitoring concerns both money spent and the forecast against the selected plan. Check the current period, remaining time and assumptions before reacting. A pacing alert does not by itself mean the campaign budget should be reduced.
BEFORE YOU START
Good to know.
How do I move from a structure to a live campaign?
Connect the advertising account and review the product groups, ads, destinations and budget. Confirm what should go live and check the permissions needed to perform the operation. The approved structure becomes the starting point for delivery and subsequent performance monitoring.
What can I delegate to Marketer AI?
You can ask Marketer AI to pause campaigns, change bids and targets, and create new campaigns. You set the scope based on connected accounts and permissions.
What should I monitor first?
Choose one recurring question: products spending without purchases, destinations that stop working or spending pace against plan. Set a sensible scope and period, then review the resulting task before adding more processes.