No account needed: see the detected deviation, evidence and next step in a sample task.
Example workspace
01EventA change in data
02ProcessRegular checks
03TaskData and a responsible person
04ActionA person or AI
Sample data
EXAMPLE WORKFLOW
Turn an observation into an agreed response.
Monitoring becomes useful when a event has a defined meaning and someone knows what to do next. Choose the scope, establish the condition and connect the result with a task, notification or supported action.
01
Define the scope and the condition.
Choose what you want to monitor: a product, campaign, destination URL or tracked phrase. Set the relevant period and threshold. Compare budget pace with a plan, and allow purchase data time to mature before judging a product’s latest results.
Step outcomeA check with a clear purpose and boundary.
02
Read the event with its evidence.
Open the task to inspect the object, observed change and available history. Check how fresh and complete the data is. A failed URL reading, a price mismatch and falling impressions need different follow-up checks, even if all require attention.
Step outcomeA contextual task instead of an isolated alarm.
03
Notify the owner or run an available action.
Assign responsibility for the next step. Depending on configuration, a process can create a task, send email or SMS, make a Twilio call, or run a supported action. A subsequent reading helps establish whether the problem remains.
Step outcomeA response with history and a way to verify it.
01
SCOPE
Check what matters to your business.
Choose an account, products and process conditions. Set a tolerance, reference period and schedule appropriate for the situation.
Spend and budget pacing
Prices and availability
Visibility and data quality
02
CONTEXT
A signal with evidence, not just an alarm.
A task should identify the source, period and object behind the observation. Review data freshness and completeness before making a decision.
The condition that was met
Scale and related objects
An owner for the next step
03
RESPONSE
Notify someone or trigger an action.
Send an alert to the right person, create a task or run a supported automation. Later readings help establish whether the situation was resolved.
Email, SMS and calls through Twilio
Rule-based actions
History and result verification
CHOOSE HOW TO WORK
One approach, several kinds of event.
01
Explore price history and competitor offers.
Use the price view to compare your offer with competitors and inspect readings for the same product over time. Assess changes alongside availability and business assumptions. Keep this separate from a mismatch between feed and store prices, which calls for a data check.
02
Switch between ranking and product delivery views.
Inspect the position history of a tracked phrase or the impressions of a selected product. Each view has its own scope and period. Open the related data in Sembot from a task, then return to the investigation; ranking and delivery measure different things.
03
Budgets and URLs: define when to react.
A forecast moving away from plan calls for a pacing review. For a broken destination, establish whether the error repeats and which ads still use it. Traffic cost over a reporting period is not automatically a confirmed loss during the outage.
BEFORE YOU START
Good to know.
Does every event need an automatic change?
No. Start with a task and notification while leaving the decision to a person. Automatic execution applies to supported actions and requires suitable configuration and permissions; it is not the default response to every observation.
How do I avoid alerts nobody acts on?
Choose a meaningful scope, a sensible threshold and a person responsible for responding. Match the channel to the urgency. A task should provide enough context for the next step, rather than simply announce that a metric has changed.
What does an incomplete reading mean?
It is not confirmation that everything is working. Check the source and data freshness before closing the task. A “missing data” result needs further information rather than being treated as a successful check.