How to create campaigns based on SKAG (Single Keyword Ad Groups)?
Keywords are single words or whole phrases that are entered by Internet users into the search engine. It is thanks to this password that the potential customer has the chance to hit our website and use the services or make a purchase. It is precisely for this reason that it is so important to choose the key words in the campaign.
When designing the SKAG campaign, it is important that there is only one key word in one group of ads (in different variants – in strict fit, matching to the expression and matching approximate to the modifier). If we advertise hairdressing services, it would look like this:
Such a strategy gives us confidence that we will dominate the whole movement. Moreover, we can easily control the effectiveness of our campaign and observe which match is the most efficient. Most important, however, that keywords are matched to what potential recipients enter in the search engine.
What do you remember about creating an ad?
SKAG advertising campaigns are strong with keywords, but the construction and content of advertising is also very important. A keyword should appear in both the header and the content. As experience shows, it is also worth ensuring that the keyword is placed in the URL. Internet users like when the phrases they search for are visible in the address of the website.
Thanks to proper optimization, the campaign based on the SKAG method can be even more effective – and I think that is the point of all advertisers.
Analysis of the search log report
By analyzing the search for passwords, we can see that users are coming to our website, also entering other keywords than the ones about which the campaign is based. What do you do then? A good idea is to create separate SKAGs. Let us look at this example. Our initial group of advertisements was based on the key word “Breather of Gdańsk”. Suppose, according to the report, our clients enter “the wedding hairdresser of Gdańsk”. The new word that should be excluded from the initial group will be the basis for creating a new group of advertisements.
In this way, we adapt our campaign to the needs and preferences of users, and this is a big step towards increasing conversion.
How do you make your work easier?
For those who have just encountered SKAGs, the creation of further advertising groups and control of the campaign may be a problem. However, it is enough to group campaigns properly, for example, given the key words, to keep everything under control. This also makes it easier for us to work on the content of advertisements and to adjust the headers. If necessary, we can create a new campaign from individual elements, with a separate budget.
Advantages of SKAG
For some, SKAG's strategy is too laborious. However, it is worth focusing on the advantages of this method, which 100% rewards the time devoted to it.
- Using the SKAG campaign, we can match the advertising to specific keywords and adjust it to the needs and preferences of specific audiences.
- SKAGi allows you to create ads based on precisely selected set of keywords, which enter potentially customers in the search engine. This is very important because the practice shows that such ads are more likely to be clicked.
- Key words, appearing in the content, header and URL, form a coherent whole for the audience.
- The campaign orientation allows you to reach the right audience, and this railway gives you a better chance to increase the level of conversion.
- SKAG campaigns can achieve better clickability rates (CTRs).
- The improvement of the coefficient of clickability has a direct impact on the Quality Result. High Quality Score means that advertising is useful to users.
- The reduction in the costs of clicks reduces the cost of conversion.
The proposal may be one – Google Ads campaigns based on the SKAG method are an investment that turns around, and it is certainly worth trying out its possibilities.
