From this year's report Quality Champion Allegro Ads Pirk SparkAllegro's still growing. Turnovers have increased not only the large product categories but also the ones that have been considered as unwarranted to date. This means that there is still a place for those willing to conquer the largest Polish marketplace. . With data from the Pirk Spark report, you will gain a better overview of the situation and plan a more accurate development strategy.
What does the report "10 industries on Allegro, which are referred to" from Pirk Spark contain?
Pirk Spark's report presents annual revenue, results of the top two months and the list of 10 most popular products in 2023 for the 10th category Allegro. . Hard data and graphs have been covered with comments giving the context. The publication also offers specialist advice on how to use Allegro Ads for a given product range. The experts from Pirk Spark with the greatest experience in the industry took care of them. The insight look increases the value of the report and makes it also possible to treat it as a collection of practical Allegro Ads tips.
Report "10 industries on Allegro, which are referred to" You can find it at Pirk Spark agency website
What categories of Allegro are spoken of, and sometimes whispers?
The agency decided to discuss 5 large categories of Allegro and 5 only rising. Each chapter is dedicated to one of them. Thus, in the report you will find 10 chapters on industries such as:
- Telephones and accessories,
- Game accessories,
- Cosmetics,
- Oral hygiene,
- Erotic,
- Articles for animals,
- Maintaining cleanliness,
- Gym and Fitness,
- Militaria,
- Construction.
Large Allegro categories grew again in 2023
All discussed by Pirk Spark experts large Allegro categories have seen an increase in the value of sales generated in the best months of the year. At this point it is worth mentioning, for example, about category of Cosmetics, which in December 2022 earned almost PLN 33 million, and in December 2023 almost PLN 38 million.
A significant increase in sales (up to 9%) can also be seen in the case of category Phones and accessories, which in December 2022 reached a little over PLN 83 million, and in December 2023 almost PLN 90 million. . This is very good news for retailers operating in the most important segments of the portal – you still have a chance to increase your income.
Small Allegro categories are getting bigger and bigger
The increase also did not miss the smaller categories described in the Pirk Spark report. In their case, a significant majority recorded an increase in Allegro sales (see this in comparison of the two best months 2023 and 2022). The only minor category that did not increase turnover was Erotica. Nevertheless, even she did very well because she maintained her worth. On the other hand, oral hygiene was the leader of growth. This segment, after comparing November 2022 and 2023, increased its value by as much as 23,5%! As you can see, the small categories of Allegro are growing very dynamically. It is worth noting, therefore, if you are thinking of expanding the range and/or expansion to this marketplace.
Military is a small category with great potential
Currently, almost anything can be sold on Allegro. The development of the Militaria category proves this. This niche segment is developing very quickly so far, as evidenced by to reach over 77 million PLN in 2023. The growing public interest in self-security results in increased expenditure on self-defense accessories. According to Pirk Spark's records on Allegro, they sell very well, especially pepper sprays – as many as 4 products of this type were included in the TOP10 list of goods in the Militaria category in 2023.
Allegro Ads campaigns require different strategies depending on the categories
A large part of Pirk Spark's report consists of advice from Allegro Ads from experts. Each category described in the publication requires a separate advertising strategy, which means a completely different approach to the application of Allegro Ads. For example, while in the case of construction, the focus should be on key seasons (heaters, for example, best sold in autumn and winter), the Cosmetics category enjoys a stable interest throughout the year, which translates into less fluctuations in CPC and CPM rates. Knowing this, you can better plan your advertising budget and raise offers for better positions.
