So far, it was not easy to check in the report the history of changes and reporting data how the effectiveness of the advertising campaign was affected by the individual modifications made by the advertiser. Now it's about to change significantly. Google has decided to update the performance charts for additional endorsements.
All information on one screen
A major advantage of the new solution available in Google Ads is that data indicating the relationship between the changes made and the reported data are presented to advertisers on one, readable screen. This makes it much easier to understand the impact of each individual change on the image of the entire campaign. Advertisers can click links on activated tabs to filter change history tables and disclose additional information.
Notes on the performance chart
Thanks to the amendments in the report on the history of changes, users can view changes that bear the corresponding notes on the performance charts. Under the change performance graph, you will see a small triangular icon. By clicking the item, a list card and links to the types of changes made during the given period will be opened.
Clicking any link will move you to the change history report section. For example, clicking “Budget Changes” will highlight the report section, oaz will display 10 recent amendments. . You can test and better identify any changes required, to develop the campaign.
Many reporting possibilities will help determine the cause of the problems
By clicking on the links on the information cards, the tables of the history of the changes are filtered to distinguish additional data. This will give you information about changes in the recipient lists, optimization purposes and available resources – although the latter, for now, only in the case of campaigns promoting applications. These data will be shown under the efficacy chart.
A big advantage is the ability of the user to make a choice, What kind of change does he want to explore?. . For example, suppose you see decrease in the number of conversions in one of their campaigns. . In the new change history report, you can use the cursor on the performance chart to get detailed information about the modifications you have made during the given period. As a result, it will be much easier to identify the potential source of the problem!
Our verdict
In our opinion, this is a very useful update that can actually help identify changes and their impact on the quality of marketing activities. It will also be useful for faster action, which can have a significant impact on the effectiveness of your advertising campaigns.
With a transparent Communication on the impact of the changes made on the effectiveness of advertising, you can react more efficiently to possible undesirable effects and avoid making the same mistakes in the future.
Remember also that Sembot can help you conduct advertising activities on Google Ads. You have the option to either improve your campaigns with our help or give us the management of your account. Contact us today to talk about details!
