Processes / SavingsGA-TTD-13 · Google Ads

A query went over its cost limit without a purchase.

Check the query's cost, clicks, mature purchases, goal context and the approved cost limit.

Work on your own, use Marketer AI as your copilot or delegate the task.

01 / CONDITION

When does a task appear?

The query exceeds the approved cost limit without a mature purchase. The report has to be complete, allowing for privacy limitations.

02 / EVIDENCE

What will you see in the task?

The query, the keyword, the ad group and campaign, the match type, cost, purchases, period and brand context.

03 / DECISION

What can you do?

Add a negative or change the match type by hand, accept the query's exploratory role, or discuss the context with Marketer AI.

04 / HOW WE CHECK IT

Data before interpretation.

The query's cost, clicks, mature purchases, goal context and the approved cost limit.

Verification criterion

The next complete check evaluates the condition against fresh data. Choosing a fix or talking to the AI does not by itself confirm the problem is gone.

The limit comes from account policy. Conversion delay and the strategic role of a phrase may justify setting the finding aside.

START WITH A SINGLE PROCESS

Your first completed task.
On your own data.

Connect an account. Pick a process.
Check the first result.