Processes / Improvement planGA-TTD-08 · Google Ads

Strategy and bids are being changed too often.

Check the history of significant changes to strategy, Smart Bidding targets and manual bids.

Work on your own, use Marketer AI as your copilot or delegate the task.

01 / CONDITION

When does a task appear?

The number of significant change sessions exceeds the approved limit in the chosen period. Minor technical changes are ignored.

02 / EVIDENCE

What will you see in the task?

A timeline, the objects changed, before-and-after values, who made the changes, their reach and the period needed for a stable assessment.

03 / DECISION

What can you do?

Hold further changes, agree an owner and a review window, document an exception, or go through the history with Marketer AI.

04 / HOW WE CHECK IT

Data before interpretation.

The history of significant changes to strategy, Smart Bidding targets and manual bids.

Verification criterion

The next complete check evaluates the condition against fresh data. Choosing a fix or talking to the AI does not by itself confirm the problem is gone.

Frequent changes are a signal about how the account is managed. On their own they do not prove the cause of a drop in results.

START WITH A SINGLE PROCESS

Your first completed task.
On your own data.

Connect an account. Pick a process.
Check the first result.