Boosting Your Google Shopping ROI: The Three-Stage Strategy for a New Google Ads Account
Google Shopping is a powerful tool for any e-commerce business. However, to truly maximize its potential, you need a strategy that goes beyond the basics. In this article, we’re going to explore a three-stage strategy to make your Google Shopping campaigns more efficient, cost-effective, and conversion-focused.
This strategy is particularly recommended for new Google Ads accounts with fewer than 50 recorded conversions. Unlike Performance Max campaigns, this approach will give you greater control over your budget, which is crucial in the initial stages of developing your store.
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Generating a conversion tag in Microsoft Advertising (Bing Ads)
You can generate a TAG by yourself or go straight to step 8, where an universal TAG has been prepared.
History of CSS
The innovation in PLA for search results entered European market in 2004 as “Froogle” later changed its name to “Google Product Search” and finally became “Google Shopping” from 2013 onwards. As a result of the fact that the displayed results reports to precise user inquires, Google’s search engine started to behave like a comparison service.
Continuous Audience Sharing – easier recipients list sharing
At the end of February 2020, Google announced that it was introducing a new solution that would make it easier to share created tags and remarketing lists with other Google Ads accounts within one manager. This is to make using remarketing opportunities quicker and easier.
Accelerated delivery in Google Ads disappears
Google is constantly updating ad delivery options, thus striving to maximize their performance within the advertiser’s daily budget. That’s why the search engine decided to take the next serious step. At the end of January, Google announced that accelerated ad delivery would no longer be available from April 2020. In this article you will learn why this decision was made.
Google An effective Ads campaign during the crisis–is it possible?
Can we trust the current techniques of campaigning during the coronavirus epidemic? Will the automation tools work fast enough and provide the expected results? Or, in times of uncertainty, should we instead return to the times when we were looking at the screen 24 hours a day and watching, in real-time, how various figures change?
Mandatory parallel tracking for video campaigns
Parallel tracking has until now been mandatory only for search, Shopping and Display Network campaigns. It was an optional solution for the video campaigns. However, starting from June 15, 2020 this will change and parallel tracking will become the only option available. If you run video campaigns and haven’t used parallel tracking so far, make sure to read our article because you’re running out of time!
