Mandatory parallel tracking for video campaigns

Parallel tracking has until now been mandatory only for search, Shopping and Display Network campaigns. It was an optional solution for the video campaigns. However, starting from June 15, 2020 this will change and parallel tracking will become the only option available. If you run video campaigns and haven’t used parallel tracking so far, make sure to read our article because you’re running out of time!

Revolutionary changes to the Google Partners program starting in June 2020

On February 13, all current Google partners received a message saying that by the end of June 2020 the requirements for becoming a Google Partner will be updated. This change will also involve the way certificates are considered when awarding Partner status and agency specialization. If you run an SEM agency, make sure to read on.

Market Insights – compare your prices with your competition

Google once again comes to the aid of the eCommerce industry. Recently, Google Merchant Center has been expanded with a new service, namely Market Insights. It allows you to compare the prices of your products with the prices of competitors. So if you run an online store and know how important it is to analyze your competitors’ activities — this article should be interesting for you.

New extension for text ads – Google Contact Form

Google introduces a new extension to text ads as part of Google Ads. The contact form, because that’s what we’re talking about, currently works in selected countries and is available in beta. Its main task is collecting valuable leads from advertising campaigns. However, you must hurry! Leads will only be available for 30 days.

Reach Planner – help in optimizing video campaigns

Google Ads campaign planning tools are constantly developed and improved. One of the solutions worth discussing is Reach Planner, available since 2018. This tool enables accurate planning of YouTube video campaigns and their optimization. Everyone who uses video ads should get interested in this topic!

Product ads — now also in Gmail!

Starting March 4, product ads will also be displayed via Gmail. The solution will be (to a limited extent) also available to customers from Poland, and its launch will take a few moments. From now on, over one billion new users will see product ads!

YouTube masthead – COMING SOON TO YOUR SmartTV?

Back in 2015, masthead was a type of YouTube advertising available to only one advertiser per day, and the cost of this form of promotion was counted in hundreds of thousands of dollars. A lot has changed since then. The platform has moved to CPM model, which has significantly lowered the entry threshold, and recently the work on introducing masthead ads on TVs has been completed. Will masthead soon be a permanent feature of watching YT on TV?

Gallery ads – Overview of the possibilities

The Google Marketing Live 2019 conference, held in May last year, brought a lot of news to the giant from Mountain View offer. One of the innovations, which started in the beta phase at the end of last year, are Gallery Ads. This is a big shift, as until now Google has allowed visual ads practically exclusively through Google Display Network.

How to select key performance indicators in performance marketing?

Brandon Sanderson once said that it’s not the goal that matters, but the way you get to it. This may be true at some level of generality, but if you want to measure the effectiveness of your actions, you need an indicator that will tell you if the actions you take are delivering the desired result. A requirement for a reliable assessment is the selection of appropriate performance indicators (KPIs). Simply collecting data without interpreting it later is worth nothing at all.

Discovery Ads – Overview of the possibilities

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Google is not slowing down when it comes to expanding its advertising offer. Recently, the advertising portfolio of the giant from Mountain View has expanded with Discovery Ads. It is an advertising format whose effectiveness will be supervised by, among others, artificial intelligence algorithms. What are Discovery Ads and why you should be interested in them? Read more!