First results after just one month
Client’s revenue 0 % Conversion rate 0 % Number of transactions 0 % ROAS This Client (automotive industry) became Sembot’s partner in October 2020. They were not satisfied with the effects of the previous agency’s activities – incurred high costs that did not bring tangible results. After the audit conducted by the Sembot PPC team, […]
ROAS up (almost) overnight
Sembot started the project with the Client (Interior furnishing) in October 2020. The account audit showed, among other things, that the client’s campaigns competed against each other for the same keywords. We excluded the worst performing campaigns and focused only on the most profitable brands and products.
Record-breaking month for the client
We started the partnership with the Client (interior furnishings branch) in mid-October 2020. Originally, there was just one campaign that covered all the products in the client’s account.
Using the Sembot’s PLA campaigns generator, our PPC team created a number of separate campaigns split by the correct product category. As a result, we were able to better control the ads and exclude categories that did not perform well enough
150% increase in revenue
Number of transactions 0 % Client’s revenue 0 % Users 0 % Clicks 0 % The Client (interior furnishings branch) started the partnership with Sembot in mid-2020. After the audit, the PPC team began by splitting product ranges by brands. We prepared dynamic DSA campaigns for each brand and campaigns in the SPAG model (Single […]
Google An effective Ads campaign during the crisis–is it possible?
Can we trust the current techniques of campaigning during the coronavirus epidemic? Will the automation tools work fast enough and provide the expected results? Or, in times of uncertainty, should we instead return to the times when we were looking at the screen 24 hours a day and watching, in real-time, how various figures change?
Mandatory parallel tracking for video campaigns
Parallel tracking has until now been mandatory only for search, Shopping and Display Network campaigns. It was an optional solution for the video campaigns. However, starting from June 15, 2020 this will change and parallel tracking will become the only option available. If you run video campaigns and haven’t used parallel tracking so far, make sure to read our article because you’re running out of time!
Revolutionary changes to the Google Partners program starting in June 2020
On February 13, all current Google partners received a message saying that by the end of June 2020 the requirements for becoming a Google Partner will be updated. This change will also involve the way certificates are considered when awarding Partner status and agency specialization. If you run an SEM agency, make sure to read on.
Market Insights – compare your prices with your competition
Google once again comes to the aid of the eCommerce industry. Recently, Google Merchant Center has been expanded with a new service, namely Market Insights. It allows you to compare the prices of your products with the prices of competitors. So if you run an online store and know how important it is to analyze your competitors’ activities — this article should be interesting for you.
New extension for text ads – Google Contact Form
Google introduces a new extension to text ads as part of Google Ads. The contact form, because that’s what we’re talking about, currently works in selected countries and is available in beta. Its main task is collecting valuable leads from advertising campaigns. However, you must hurry! Leads will only be available for 30 days.
Reach Planner – help in optimizing video campaigns
Google Ads campaign planning tools are constantly developed and improved. One of the solutions worth discussing is Reach Planner, available since 2018. This tool enables accurate planning of YouTube video campaigns and their optimization. Everyone who uses video ads should get interested in this topic!
