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Boosting Your Google Shopping ROI: The Three-Stage Strategy for a New Google Ads Account

Google Shopping is a powerful tool for any e-commerce business. However, to truly maximize its potential, you need a strategy that goes beyond the basics. In this article, we’re going to explore a three-stage strategy to make your Google Shopping campaigns more efficient, cost-effective, and conversion-focused.

This strategy is particularly recommended for new Google Ads accounts with fewer than 50 recorded conversions. Unlike Performance Max campaigns, this approach will give you greater control over your budget, which is crucial in the initial stages of developing your store.

History of CSS

The innovation in PLA for search results entered European market in 2004 as “Froogle” later changed its name to “Google Product Search” and finally became “Google Shopping” from 2013 onwards. As a result of the fact that the displayed results reports to precise user inquires, Google’s search engine started to behave like a comparison service.

Continuous Audience Sharing – easier recipients list sharing

At the end of February 2020, Google announced that it was introducing a new solution that would make it easier to share created tags and remarketing lists with other Google Ads accounts within one manager. This is to make using remarketing opportunities quicker and easier.

Accelerated delivery in Google Ads disappears

Google is constantly updating ad delivery options, thus striving to maximize their performance within the advertiser’s daily budget. That’s why the search engine decided to take the next serious step. At the end of January, Google announced that accelerated ad delivery would no longer be available from April 2020. In this article you will learn why this decision was made.

Boosting ROAS up to 2645%

Case Study Google Ads – Pet Accessories Store. In this case study we analyzed the period from March 12, 2020 (campaign start) to August 30, 2020. We will show you how we are able to increase ROAS from 354% to 2645% by collecting the proper amount of data.

ROAS far above expectations

We started working with the client in June 2020. The client (sporting goods) came to Sembot with an already launched Google Ads campaign. During the initial audit, our PPC team discovered that it contained many significant errors.