{
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  "title": "Boosting ROAS up to 2645%",
  "html": "<h2 id=\"section-1\">Boosting ROAS up to 2645%</h2>\t\t\t\t\n\t\t\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a href=\"https://sembot.com/blog/2021/02/05/\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\t\t<i></i>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t5 lutego, 2021\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t</a>\n\t\t\t\t</li>\n\t\t\t\t</ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"__BLOG_ASSET__/blog/media/e107e7d30eccff96e6e7.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<h2 id=\"section-2\">ROAS</h2>\t\t\t\t\n\t\t\t\t2645\n\t\t\t\t%\n\t\t\t\t\t<h2 id=\"section-3\">Number of transactions</h2>\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p>In this case study, we analyzed the period from March 12, 2020 (campaign start) to August 30, 2020.</p><p>The campaign was completely managed by Sembot’s Account Managers.</p><p>We will show you how we are able to increase ROAS from 354% to 2645% by collecting the proper amount of data.</p><p> </p>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p>Statistics for the entire period (12/03 – 30/08/2020)</p><ul><li>Cost: 8 040 pln</li><li>Avg. CPC: 0,21 pln</li><li>Income: 166 626 pln</li><li>ROAS: 2072%</li></ul> Initial statistics from the campaign launch to the reconstruction day (12/03 – 14/05/2020)<ul><li>Cost: 2010 pln</li><li>Avg.CPC: 0,92 pln</li><li>Income: 7 112 pln</li><li>ROAS: 354%</li></ul><p> </p>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"__BLOG_ASSET__/blog/media/dac0ba993a81fc2d605e.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p>At the beginning of the campaign, we found ROAS with average 360%, as described above.</p><p>After collecting the right amount of data and through deep analysis by our specialists, we rebuilt the campaign by creating Sembot CPC campaigns. Thanks to this, we have lowered the Avg. CPC from 0,92 pln to 0,21 pln.</p>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p><strong>What have we done?</strong></p><ul><li>We resigned from the campaign for categories in the search network, leaving brand campaigns reaching people who know the store (hence a significant drop in CPC in Search from 0.40 to 0.04 PLN)</li><li>We connected the client to Sembot CSS, used Product Feed Optimiser and then…</li><li>We have rebuilt the PLA campaigns, introducing the division into categories corresponding to the categories in the store.</li><li>We excluded products that generated excessive costs with low ROAS.</li></ul>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<strong>Statistics after optimisation changes to the campaign (14/05 – 30/08/2020)</strong>\n<ul>\n \t<li>Cost: 8 030 pln</li>\n \t<li>Avg. CPC: 0,17 pln</li>\n \t<li>Income: 159 514 pln</li>\n \t<li><b>ROAS: 2645%</b></li>\n</ul>\n\t\t\t\t\t<h2 id=\"section-4\">Do You want to get similar results?</h2>\t\t\t\t\n\t\t\t\t\t<a href=\"__BLOG_LOCAL__/contact\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\t\t\tContact us →\n\t\t\t\t\t</a>\n\t\t\t\t<a href=\"__BLOG_LOCAL__/blog/roas-far-above-expectations\" rel=\"noopener noreferrer\"><i></i>PrevPreviousROAS far above expectations</a>",
  "toc": [
    {
      "id": "section-1",
      "level": 2,
      "text": "Boosting ROAS up to 2645%"
    },
    {
      "id": "section-2",
      "level": 2,
      "text": "ROAS"
    },
    {
      "id": "section-3",
      "level": 2,
      "text": "Number of transactions"
    },
    {
      "id": "section-4",
      "level": 2,
      "text": "Do You want to get similar results?"
    }
  ],
  "sourceUrl": "https://sembot.com/blog/roas-2645/",
  "sourceLanguage": "en",
  "publishedAt": "2021-02-05",
  "updatedAt": "2023-08-22",
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  "category": "case-studies",
  "originalHtml": "\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8074\" class=\"elementor elementor-8074\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7958172e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7958172e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ad52eb0\" data-id=\"ad52eb0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fcde371 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4fcde371\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Boosting ROAS up to 2645%</h1>\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t<div class=\"elementor-element elementor-element-374290d elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"374290d\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-45a30f2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https://sembot.com/blog/2021/02/05/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"></i>\t\t\t\t\t\t\t</span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>5 lutego, 2021</time>\t\t\t\t\t</span>\n\t\t\t\t\t\t\t\t\t</a>\n\t\t\t\t</li>\n\t\t\t\t</ul>\n\t\t\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b9e2152 elementor-hidden-phone\" data-id=\"b9e2152\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-750944bd elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"750944bd\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https://sembot.com/wp-content/uploads/2023/08/case-study2.jpg\" class=\"attachment-full size-full wp-image-15905\" alt=\"\" />\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t\t</div>\n\t\t</section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6234016d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6234016d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-22131963\" data-id=\"22131963\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1692c4a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1692c4a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-404e3d23\" data-id=\"404e3d23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ce9a88 elementor-widget elementor-widget-heading\" data-id=\"8ce9a88\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ROAS</h2>\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t<div class=\"elementor-element elementor-element-317b375 elementor-widget elementor-widget-counter\" data-id=\"317b375\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"></span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"2645\" data-from-value=\"0\">0</span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%</span>\n\t\t\t</div>\n\t\t</div>\n\t\t\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7e7ee837\" data-id=\"7e7ee837\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19aa988c elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"19aa988c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Number of transactions</h2>\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t\t</div>\n\t\t</section>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-56df67a9\" data-id=\"56df67a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2ec94c elementor-widget elementor-widget-text-editor\" data-id=\"f2ec94c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this case study, we analyzed the period from March 12, 2020 (campaign start) to August 30, 2020.</p><p>The campaign was completely managed by Sembot&#8217;s Account Managers.</p><p>We will show you how we are able to increase ROAS from 354% to 2645% by collecting the proper amount of data.</p><p> </p>\t\t\t\t\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0313f0 elementor-widget elementor-widget-text-editor\" data-id=\"a0313f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Statistics for the entire period (12/03 &#8211; 30/08/2020)</p><ul><li>Cost: 8 040 pln</li><li>Avg. CPC: 0,21 pln</li><li>Income: 166 626 pln</li><li>ROAS: 2072%</li></ul><div> </div><div><div>Initial statistics from the campaign launch to the reconstruction day (12/03 &#8211; 14/05/2020)</div><ul><li>Cost: 2010 pln</li><li>Avg.CPC: 0,92 pln</li><li>Income: 7 112 pln</li><li>ROAS: 354%</li></ul><p> </p></div>\t\t\t\t\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t\t</div>\n\t\t</section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-531343f6 elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"531343f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c982d91\" data-id=\"c982d91\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-42c79b1\" data-id=\"42c79b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f5e3310 elementor-widget elementor-widget-image\" data-id=\"5f5e3310\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https://sembot.com/wp-content/uploads/2021/03/Case-study-6.jpg\" title=\"\" alt=\"\" loading=\"lazy\" />\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20c3bc3 elementor-widget elementor-widget-text-editor\" data-id=\"20c3bc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At the beginning of the campaign, we found ROAS with average 360%, as described above.</p><p>After collecting the right amount of data and through deep analysis by our specialists, we rebuilt the campaign by creating Sembot CPC campaigns. Thanks to this, we have lowered the Avg. CPC from 0,92 pln to 0,21 pln.</p>\t\t\t\t\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t<div class=\"elementor-element elementor-element-385f424 elementor-widget elementor-widget-text-editor\" data-id=\"385f424\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What have we done?</strong></p><ul><li>We resigned from the campaign for categories in the search network, leaving brand campaigns reaching people who know the store (hence a significant drop in CPC in Search from 0.40 to 0.04 PLN)</li><li>We connected the client to Sembot CSS, used Product Feed Optimiser and then&#8230;</li><li>We have rebuilt the PLA campaigns, introducing the division into categories corresponding to the categories in the store.</li><li>We excluded products that generated excessive costs with low ROAS.</li></ul>\t\t\t\t\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd8a71d elementor-widget elementor-widget-text-editor\" data-id=\"dd8a71d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Statistics after optimisation changes to the campaign (14/05 &#8211; 30/08/2020)</strong>\n<ul>\n \t<li>Cost: 8 030 pln</li>\n \t<li>Avg. CPC: 0,17 pln</li>\n \t<li>Income: 159 514 pln</li>\n \t<li><b>ROAS: 2645%</b></li>\n</ul>\n<div></div>\n<div></div>\t\t\t\t\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t\t</div>\n\t\t</section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ff34db2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ff34db2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4c5131a1\" data-id=\"4c5131a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-17e01137\" data-id=\"17e01137\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ea4f59b elementor-widget elementor-widget-heading\" data-id=\"6ea4f59b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do You want to get similar results?</h2>\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5096bfcf elementor-align-right elementor-widget elementor-widget-button\" data-id=\"5096bfcf\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https://sembot.com/contact/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us &#8594;</span>\n\t\t\t\t\t</span>\n\t\t\t\t\t</a>\n\t\t\t\t</div>\n\t\t\t\t\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t\t</div>\n\t\t</section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c49fb9a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c49fb9a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-447a397e\" data-id=\"447a397e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b42088c elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"6b42088c\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Nawigacja wpisu\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https://sembot.com/blog/roas-far-above-expectations/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-caret-left\"></i><span class=\"elementor-screen-only\">Prev</span></span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous</span><span class=\"post-navigation__prev--title\">ROAS far above expectations</span></span></a>\t\t\t</div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"></div>\n\t\t\t\t</div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t\t</div>\n\t\t</section>\n\t\t\t\t</div>\n\t\t",
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  "wordpressSlug": "roas-2645",
  "originalTitle": "Boosting ROAS up to 2645%",
  "originalExcerpt": "<p>Case Study Google Ads &#8211; Pet Accessories Store. In this case study we analyzed the period from March 12, 2020 (campaign start) to August 30, 2020. We will show you how we are able to increase ROAS from 354% to 2645% by collecting the proper amount of data.</p>\n",
  "featuredImageUrl": "https://sembot.com/wp-content/uploads/2023/08/case-study2.jpg",
  "originalDate": "2021-02-05T11:17:48",
  "originalModified": "2023-08-22T22:50:27"
}