{
  "sourceKey": "sembot-com-7897",
  "counterValues": [
    "130",
    "69",
    "65"
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  "title": "First results after just one month",
  "html": "<h2 id=\"section-1\">First results after just one month</h2>\t\t\t\t\n\t\t\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a href=\"https://sembot.com/blog/2021/01/15/\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\t\t<i></i>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t15 stycznia, 2021\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t</a>\n\t\t\t\t</li>\n\t\t\t\t</ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"__BLOG_ASSET__/blog/media/446c57855b3e34937724.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<h2 id=\"section-2\">Client&#x27;s revenue</h2>\t\t\t\t\n\t\t\t\t130\n\t\t\t\t%\n\t\t\t\t\t<h2 id=\"section-3\">Conversion rate</h2>\t\t\t\t\n\t\t\t\t69\n\t\t\t\t%\n\t\t\t\t\t<h2 id=\"section-4\">Number of transactions</h2>\t\t\t\t\n\t\t\t\t65\n\t\t\t\t%\n\t\t\t\t\t<h2 id=\"section-5\">ROAS</h2>\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p>This Client (automotive industry) became Sembot’s partner in October 2020. They were not satisfied with the effects of the previous agency’s activities – incurred high costs that did not bring tangible results.</p><p>After the audit conducted by the Sembot PPC team, they decided to launch new campaigns in the SPAG structure (each product was assigned to a separate ad group). Sembot used its own tools (PLA campaigns’ generator) to generate Single Product Ad Group campaigns. Sembot tools are integrated with Google Ads API. Campaign generation tool enables quick and efficient product management. The PPC team can generate complex SPAG campaigns even from the massive inventory feeds, covering several thousand products, in just a few minutes.</p><p>Additional features of the generator enable simple and quick product split by any parameter including brand, type or variables such as targeted audience by the device. <b>The chart </b><b>summarizes</b><b> the </b><b>effects</b><b> of </b><b>actions</b> <b>taken</b><b> by </b><b>Sembot’s</b><b> PPC team. </b></p><p>After one month, the number of transactions (64.81%) and the client’s income (130.14%) increased significantly. Revenue increased by almost £8,000. While the campaign’s costs incurred by Client increased only by less than £110.</p><p>As the Client’s product ads appeared via the Sembot CSS comparison engine, we were able to buy clicks cheaper, without any additional margin.</p>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"__BLOG_ASSET__/blog/media/91a27f45fcad2b5c7976.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<h2 id=\"section-6\">Do you want to get similar results?</h2>\t\t\t\t\n\t\t\t\t\t<a href=\"__BLOG_LOCAL__/contact\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\t\t\tContact us →\n\t\t\t\t\t</a>\n\t\t\t\t<a href=\"__BLOG_LOCAL__/blog/roas-up-almost-overnight\" rel=\"noopener noreferrer\"><i></i>PrevPreviousROAS up (almost) overnight</a>\t\t\t\n\t\t\t\t<a href=\"__BLOG_LOCAL__/blog/roas-far-above-expectations\" rel=\"noopener noreferrer\">NextROAS far above expectations<i></i>Następny</a>",
  "toc": [
    {
      "id": "section-1",
      "level": 2,
      "text": "First results after just one month"
    },
    {
      "id": "section-2",
      "level": 2,
      "text": "Client's revenue"
    },
    {
      "id": "section-3",
      "level": 2,
      "text": "Conversion rate"
    },
    {
      "id": "section-4",
      "level": 2,
      "text": "Number of transactions"
    },
    {
      "id": "section-5",
      "level": 2,
      "text": "ROAS"
    },
    {
      "id": "section-6",
      "level": 2,
      "text": "Do you want to get similar results?"
    }
  ],
  "sourceUrl": "https://sembot.com/blog/first-results-after-just-one-month/",
  "sourceLanguage": "en",
  "publishedAt": "2021-01-15",
  "updatedAt": "2023-08-22",
  "originalSha256": "2e23ad70df621456f26673fde1f58eb38f5c22bfc6d7e27932cca4bbeb417c58",
  "textCharacters": 2720,
  "cover": "/blog/media/446c57855b3e34937724.jpg",
  "category": "case-studies",
  "originalHtml": "\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7897\" class=\"elementor elementor-7897\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51d3f9d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51d3f9d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6b89a4e\" data-id=\"6b89a4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68ca01b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"68ca01b\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">First results after just one month</h1>\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t<div class=\"elementor-element elementor-element-440ff354 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"440ff354\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-45a30f2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https://sembot.com/blog/2021/01/15/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"></i>\t\t\t\t\t\t\t</span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>15 stycznia, 2021</time>\t\t\t\t\t</span>\n\t\t\t\t\t\t\t\t\t</a>\n\t\t\t\t</li>\n\t\t\t\t</ul>\n\t\t\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-40fe1e26 elementor-hidden-phone\" data-id=\"40fe1e26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d638a2 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"2d638a2\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https://sembot.com/wp-content/uploads/2023/08/case-study6.jpg\" class=\"attachment-full size-full wp-image-15916\" alt=\"\" />\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t\t</div>\n\t\t</section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f2c535a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f2c535a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-258f0d00\" data-id=\"258f0d00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1f05ceb1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f05ceb1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a317c8d\" data-id=\"a317c8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35d2919f elementor-widget elementor-widget-heading\" data-id=\"35d2919f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Client's revenue</h2>\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f5ac99 elementor-widget elementor-widget-counter\" data-id=\"9f5ac99\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"></span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"130\" data-from-value=\"0\">0</span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%</span>\n\t\t\t</div>\n\t\t</div>\n\t\t\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4137c121\" data-id=\"4137c121\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48b16b47 elementor-widget elementor-widget-heading\" data-id=\"48b16b47\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conversion rate</h2>\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab1f9f0 elementor-widget elementor-widget-counter\" data-id=\"ab1f9f0\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"></span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"69\" data-from-value=\"0\">0</span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%</span>\n\t\t\t</div>\n\t\t</div>\n\t\t\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t\t</div>\n\t\t</section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4b947b85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b947b85\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-73a4a295\" data-id=\"73a4a295\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61e9c7af elementor-widget elementor-widget-heading\" data-id=\"61e9c7af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Number of transactions</h2>\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf23141 elementor-widget elementor-widget-counter\" data-id=\"cf23141\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"></span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"65\" data-from-value=\"0\">0</span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%</span>\n\t\t\t</div>\n\t\t</div>\n\t\t\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5c5022c2\" data-id=\"5c5022c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f7e7c53 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-heading\" data-id=\"1f7e7c53\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ROAS</h2>\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t\t</div>\n\t\t</section>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6f4590f9\" data-id=\"6f4590f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7eff1156 elementor-widget elementor-widget-text-editor\" data-id=\"7eff1156\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This Client (automotive industry) became Sembot’s partner in October 2020. They were not satisfied with the effects of the previous agency’s activities &#8211; incurred high costs that did not bring tangible results.</p><p>After the audit conducted by the Sembot PPC team, they decided to launch new campaigns in the SPAG structure (each product was assigned to a separate ad group). Sembot used its own tools (PLA campaigns’ generator) to generate Single Product Ad Group campaigns. Sembot tools are integrated with Google Ads API. Campaign generation tool enables quick and efficient product management. The PPC team can generate complex SPAG campaigns even from the massive inventory feeds, covering several thousand products, in just a few minutes.</p><p>Additional features of the generator enable simple and quick product split by any parameter including brand, type or variables such as targeted audience by the device. <b>The chart </b><b>summarizes</b><b> the </b><b>effects</b><b> of </b><b>actions</b> <b>taken</b><b> by </b><b>Sembot’s</b><b> PPC team. </b></p><p>After one month, the number of transactions (64.81%) and the client&#8217;s income (130.14%) increased significantly. Revenue increased by almost £8,000. While the campaign’s costs incurred by Client increased only by less than £110.</p><p>As the Client’s product ads appeared via the Sembot CSS comparison engine, we were able to buy clicks cheaper, without any additional margin.</p>\t\t\t\t\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t\t</div>\n\t\t</section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72768e5d elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72768e5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e8d5ea2\" data-id=\"4e8d5ea2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-664ad626 elementor-widget elementor-widget-image\" data-id=\"664ad626\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https://sembot.com/wp-content/uploads/2021/03/Case-study1chart.jpg\" title=\"\" alt=\"\" loading=\"lazy\" />\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t\t</div>\n\t\t</section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-438df6b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"438df6b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-532c1901\" data-id=\"532c1901\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7e26337b\" data-id=\"7e26337b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73687070 elementor-widget elementor-widget-heading\" data-id=\"73687070\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you want to get similar results?</h2>\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18b6d954 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"18b6d954\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https://sembot.com/contact/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us &#8594;</span>\n\t\t\t\t\t</span>\n\t\t\t\t\t</a>\n\t\t\t\t</div>\n\t\t\t\t\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t\t</div>\n\t\t</section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e77ffda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e77ffda\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-163a1ab7\" data-id=\"163a1ab7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c583e1f elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"7c583e1f\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Nawigacja wpisu\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https://sembot.com/blog/roas-up-almost-overnight/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-caret-left\"></i><span class=\"elementor-screen-only\">Prev</span></span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous</span><span 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  "wordpressId": 7897,
  "wordpressSlug": "first-results-after-just-one-month",
  "originalTitle": "First results after just one month",
  "originalExcerpt": "<p>Client&#8217;s revenue 0 % Conversion rate 0 % Number of transactions 0 % ROAS This Client (automotive industry) became Sembot’s partner in October 2020. They were not satisfied with the effects of the previous agency’s activities &#8211; incurred high costs that did not bring tangible results. After the audit conducted by the Sembot PPC team, [&hellip;]</p>\n",
  "featuredImageUrl": "https://sembot.com/wp-content/uploads/2023/08/case-study6.jpg",
  "originalDate": "2021-01-15T21:41:09",
  "originalModified": "2023-08-22T23:25:36"
}