{
  "sourceKey": "sembot-com-15843",
  "counterValues": [],
  "title": "Generating a conversion tag in Microsoft Advertising (Bing Ads)",
  "html": "<p></p>\n<p></p>\n<p>1. Enter: -&gt; Tools -&gt; Conversion goals in the Microsoft Advertising (Bing Ads) panel.</p>\n<p></p>\n<p><img src=\"__BLOG_ASSET__/blog/media/3dfe31df1684f72d5459.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"346\"><br><br>2. Choose: “Create conversion goal”.</p>\n<p><img src=\"__BLOG_ASSET__/blog/media/b0d964359c92f5b5af67.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"329\"></p>\n<p><br>3. Next: “Website”.</p>\n<p><img src=\"__BLOG_ASSET__/blog/media/f23ed913cdebc45c8c82.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"322\"></p>\n<p><br>4. As a“Goal Category” choose “Purchase” and “Goal Type” -&gt; Event.</p>\n<p><img src=\"__BLOG_ASSET__/blog/media/84352348545598ddec45.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\"></p>\n<p></p>\n<p><br>5. Name your conversion (any name). Set action as “Equals to -&gt; purchase”. Near the “Revenue” option check “Conversion action value may vary and send value for PLN or any currency you have on the store.</p>\n<p><img src=\"__BLOG_ASSET__/blog/media/1919be0d3fbc158ebefc.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"298\"></p>\n<p></p>\n<p><br>6. If you had implemented UET tage before -&gt; choose the second option.</p>\n<p><img src=\"__BLOG_ASSET__/blog/media/c2ffe9387723f6c80aa4.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"238\"></p>\n<p><br>7. In the last step, select “Track event on inline action”. You will see the tag, which you have to implement eith GTM.</p>\n<blockquote><img src=\"__BLOG_ASSET__/blog/media/94f1398ce9e59f6d678e.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"438\"><br><br></blockquote>\n<p></p>\n<h2 id=\"section-1\">Implementing event tag with Google Tag Manager</h2>\n<p></p>\n<p>1. After logging in to the GTM panel, go to the „variables” tab, and create a new user-defined variable.<br><img src=\"__BLOG_ASSET__/blog/media/a05afa2468da21a3e79b.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"788\"></p>\n<p><br>2. Choose „variable data layer”. In the variable, enter the data from the DataLayer corresponding to the conversion value.</p>\n<p><img src=\"__BLOG_ASSET__/blog/media/c3d4cac57a90948f5572.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"322\"></p>\n<p> </p>\n<p>3. Next create new rule.</p>\n<p><img src=\"__BLOG_ASSET__/blog/media/ad8a976b52a3e8ebc3cf.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"287\"></p>\n<p><br>4. Choose „Custom event”</p>\n<p><img src=\"__BLOG_ASSET__/blog/media/ffcdf72d7821c1c79e3f.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"492\"></p>\n<p><br>5. Enter event name: „Purchase”, name the rule and save.</p>\n<p><img src=\"__BLOG_ASSET__/blog/media/969a33139b6c2b24033c.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"474\"></p>\n<p><br>6. Now move on to the tag creation option. Go to the „Tags” tab, click „New” and select the Custom option „Custom HTML code.”</p>\n<p><img src=\"__BLOG_ASSET__/blog/media/63ad07983256e4d9a779.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\"></p>\n<p>7. Paste your conversion tag and replace the value of „revenue_value”: 1 ” with previously created variable, which will load the conversion values from DataLayer. Change „Currency” to the ones corresponding on the store. <br><img src=\"__BLOG_ASSET__/blog/media/7460b646b8eed8894515.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\"><br>As a rule, choose the Purchase created before</p>\n<p></p>\n<p><br>8. Save changes and publish the container.</p>\n<p></p>\n<p></p>",
  "toc": [
    {
      "id": "section-1",
      "level": 2,
      "text": "Implementing event tag with Google Tag Manager"
    }
  ],
  "sourceUrl": "https://sembot.com/blog/generating-a-conversion-tag-in-microsoft-advertising-bing-ads/",
  "sourceLanguage": "en",
  "publishedAt": "2022-11-07",
  "updatedAt": "2023-10-26",
  "originalSha256": "03bada6f69997a55d09d9b708c7c276ccd40138f6b7587652cdc169e87125421",
  "textCharacters": 1531,
  "cover": "/blog/media/ba34b20f20f9f8cf4331.jpg",
  "category": "marketing",
  "originalHtml": "\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15843\" class=\"elementor elementor-15843\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3501e5d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3501e5d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fdecc3b\" data-id=\"1fdecc3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cf148b5 elementor-widget elementor-widget-text-editor\" data-id=\"4cf148b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p></p>\n<p></p>\n<p>1. Enter: -&gt; Tools -&gt; Conversion goals in the Microsoft Advertising (Bing Ads) panel.</p>\n<p></p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15938\" src=\"https://pl.sembot.com/wp-content/uploads/2023/08/1-Conversion-goals-w-panelu-Bing-Ads.jpg\" alt=\"\" width=\"1200\" height=\"346\" /><br /><br />2. Choose: “Create conversion goal”.</p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15890\" src=\"https://pl.sembot.com/wp-content/uploads/2023/08/2-Create-conversion-goal-1024x329-1.jpg\" alt=\"\" width=\"1024\" height=\"329\" /></p>\n<p><br />3. Next: “Website”.</p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15891\" src=\"https://pl.sembot.com/wp-content/uploads/2023/08/3-website-1024x322-1.jpg\" alt=\"\" width=\"1024\" height=\"322\" /></p>\n<p><br />4. As a“Goal Category” choose “Purchase” and “Goal Type” -&gt; Event.</p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15892\" src=\"https://pl.sembot.com/wp-content/uploads/2023/08/4-Goal-category-1024x574-1.jpg\" alt=\"\" width=\"1024\" height=\"574\" /></p>\n<p></p>\n<p><br />5. Name your conversion (any name). Set action as “Equals to -&gt; purchase”. Near the “Revenue” option check “Conversion action value may vary and send value for PLN or any currency you have on the store.</p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15893\" src=\"https://pl.sembot.com/wp-content/uploads/2023/08/5-Event-Goal-1024x298-1.jpg\" alt=\"\" width=\"1024\" height=\"298\" /></p>\n<p></p>\n<p><br />6. If you had implemented UET tage before -&gt; choose the second option.</p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15894\" src=\"https://pl.sembot.com/wp-content/uploads/2023/08/6-Tagging-1024x238-1.jpg\" alt=\"\" width=\"1024\" height=\"238\" /></p>\n<p><br />7. In the last step, select “Track event on inline action”. You will see the tag, which you have to implement eith GTM.</p>\n<blockquote class=\"wp-block-quote is-style-default\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15895 alignnone\" src=\"https://pl.sembot.com/wp-content/uploads/2023/08/7-Event-tag-1024x438-1.jpg\" alt=\"\" width=\"1024\" height=\"438\" /><br /><br /></blockquote>\n<p></p>\n<h2 class=\"wp-block-heading\">Implementing event tag with Google Tag Manager</h2>\n<p></p>\n<p>1. After logging in to the GTM panel, go to the „variables” tab, and create a new user-defined variable.<br /><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15896\" src=\"https://pl.sembot.com/wp-content/uploads/2023/08/8-Obszar-roboczy-1024x788-1.jpg\" alt=\"\" width=\"1024\" height=\"788\" /></p>\n<p><br />2. Choose „variable data layer”. In the variable, enter the data from the DataLayer corresponding to the conversion value.</p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15897\" src=\"https://pl.sembot.com/wp-content/uploads/2023/08/9-Typ-zmiennej-1024x322-1.jpg\" alt=\"\" width=\"1024\" height=\"322\" /></p>\n<p> </p>\n<p>3. Next create new rule.</p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15898\" src=\"https://pl.sembot.com/wp-content/uploads/2023/08/10-Reguly-1024x287-1.jpg\" alt=\"\" width=\"1024\" height=\"287\" /></p>\n<p><br />4. Choose „Custom event”</p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15899\" src=\"https://pl.sembot.com/wp-content/uploads/2023/08/11-zdarzenie-niestandardowe-1024x492-1.jpg\" alt=\"\" width=\"1024\" height=\"492\" /></p>\n<p><br />5. Enter event name: „Purchase”, name the rule and save.</p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15900\" src=\"https://pl.sembot.com/wp-content/uploads/2023/08/12-Skonfiguruj-regule-1024x474-1.jpg\" alt=\"\" width=\"1024\" height=\"474\" /></p>\n<p><br />6. Now move on to the tag creation option. Go to the „Tags” tab, click „New” and select the Custom option „Custom HTML code.”</p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15901\" src=\"https://pl.sembot.com/wp-content/uploads/2023/08/13-Wybierz-typ-tagu-1024x585-1.jpg\" alt=\"\" width=\"1024\" height=\"585\" /></p>\n<p>7. Paste your conversion tag and replace the value of „revenue_value”: 1 ” with previously created variable, which will load the conversion values from DataLayer. Change „Currency” to the ones corresponding on the store. <br /><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15902\" src=\"https://pl.sembot.com/wp-content/uploads/2023/08/14-Niestandarodwy-kod-HTML-1024x585-1.jpg\" alt=\"\" width=\"1024\" height=\"585\" /><br />As a rule, choose the Purchase created before</p>\n<p></p>\n<p><br />8. Save changes and publish the container.</p>\n<p></p>\n<p></p>\t\t\t\t\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t\t</div>\n\t\t</section>\n\t\t\t\t</div>\n\t\t",
  "wordpressId": 15843,
  "wordpressSlug": "generating-a-conversion-tag-in-microsoft-advertising-bing-ads",
  "originalTitle": "Generating a conversion tag in Microsoft Advertising (Bing Ads)",
  "originalExcerpt": "<p>You can generate a TAG by yourself or go straight to step 8, where an universal TAG has been prepared.</p>\n",
  "featuredImageUrl": "https://sembot.com/wp-content/uploads/2023/08/Wygenerowanie-tagu-konwersji-w-Bing-Ads.jpg",
  "originalDate": "2022-11-07T10:22:02",
  "originalModified": "2023-10-26T11:22:04"
}