{
  "sourceKey": "de-sembot-com-7959",
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  "title": "ROAS up (almost) overnight",
  "html": "<h2 id=\"section-1\">ROAS up (almost) overnight</h2>\t\t\n\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a href=\"https://de.sembot.com/2020/12/20/\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\t\t<i></i>\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tDecember 20, 2020\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t</a>\n\t\t\t\t</li>\n\t\t\t\t</ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"__BLOG_ASSET__/blog/media/1a62bc4233d2051b8a93.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\">\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<h2 id=\"section-2\">ROAS</h2>\t\t\n\t\t\t\t2212\n\t\t\t\t%\n\t\t\t\t\t\t\t<p>Sembot started the project with the Client (Interior furnishing) in October 2020. The account audit showed, among other things, that the client’s campaigns competed against each other for the same keywords. </p>\n<p>Comparison Shopping Service was a term that our customer didn’t even hear about – so after a quick program introduction, we’ve launched Sembot CSS to get additional 20% advantage over clients’ competition.</p>\n<p>We excluded the worst performing campaigns and focused only on the most profitable brands and products. We also opted out of some general advertising strategies that were previously used by the client.</p>\n<p><b>Our</b><b> PPC team </b><b>used</b> <b>Sembot’s</b> <b>tools</b><b> to </b><b>create</b><b> a </b><b>product</b> <b>campaign</b><b> in the SPAG model </b>(Single Product Ad Group strategy model). <b>Thanks</b><b> to </b><b>this</b> <b>approach</b><b>, we </b><b>were</b> <b>able</b><b> to </b><b>optimise</b><b> the </b><b>budget</b><b> for </b><b>each</b> <b>product</b> <b>separately</b><b>.</b> We used a proprietary script that allowed our PPC team to exclude the negative keywords (and less relevant queries).</p>\n<p>In September, the ROAS on the client’s account was 1760.25% and in October, the ROAS began to decline. In November, after Sembot’s team implemented the new strategy, the Client noticed an increase in ROAS by 2212,10% and had similar results in December.</p>\n<p><b>The </b><b>campaigns</b> <b>were</b> <b>optimised</b><b> to </b><b>such</b> <b>an</b> <b>extent</b> <b>that</b><b> with much </b><b>lower</b> <b>advertising</b> <b>costs</b><b>, the </b><b>customer</b> <b>generated</b><b> much </b><b>more</b> <b>revenue</b><b>.</b> Results are clearly visible in the charts</p>\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"__BLOG_ASSET__/blog/media/ececa90cd64330606e7f.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\">\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t<h2 id=\"section-3\">Do you want to get similar results?</h2>\t\t\n\t\t\t<a href=\"__BLOG_LOCAL__/contact\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\t\t\tContact us →\n\t\t\t\t\t</a>\n\t\t\t\t<a href=\"__BLOG_LOCAL__/blog/record-breaking-month-for-the-client\" rel=\"noopener noreferrer\"><i></i>PrevPreviousRecord-breaking month for the client</a>\t\t\t\n\t\t\t\t<a href=\"__BLOG_LOCAL__/blog/first-results-after-just-one-month\" rel=\"noopener noreferrer\">NextFirst results after just one month<i></i>Next</a>",
  "toc": [
    {
      "id": "section-1",
      "level": 2,
      "text": "ROAS up (almost) overnight"
    },
    {
      "id": "section-2",
      "level": 2,
      "text": "ROAS"
    },
    {
      "id": "section-3",
      "level": 2,
      "text": "Do you want to get similar results?"
    }
  ],
  "sourceUrl": "https://de.sembot.com/roas-up-almost-overnight/",
  "sourceLanguage": "en",
  "publishedAt": "2020-12-20",
  "updatedAt": "2023-09-26",
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  "textCharacters": 2386,
  "cover": "/blog/media/1a62bc4233d2051b8a93.jpg",
  "category": "case-studies",
  "originalHtml": "\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7959\" class=\"elementor elementor-7959\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1de6fce6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1de6fce6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-790f3d93\" data-id=\"790f3d93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6002b02e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6002b02e\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">ROAS up (almost) overnight</h1>\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5be4ba24 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"5be4ba24\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-45a30f2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https://de.sembot.com/2020/12/20/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"></i>\t\t\t\t\t\t\t</span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>December 20, 2020</time>\t\t\t\t\t</span>\n\t\t\t\t\t\t\t\t\t</a>\n\t\t\t\t</li>\n\t\t\t\t</ul>\n\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1d49e2a0 elementor-hidden-phone\" data-id=\"1d49e2a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ac46b64 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5ac46b64\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https://de.sembot.com/wp-content/uploads/2023/08/case-study5.jpg\" class=\"attachment-full size-full wp-image-15912\" alt=\"\" />\t\t\t\t\t\t\t\t\t\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t\t</div>\n\t\t</section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f630c32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f630c32\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3807826a\" data-id=\"3807826a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-49ed7ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49ed7ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-315cca61\" data-id=\"315cca61\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b31020a elementor-widget elementor-widget-heading\" data-id=\"1b31020a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ROAS</h2>\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f62a2e0 elementor-widget elementor-widget-counter\" data-id=\"f62a2e0\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"></span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"2212\" data-from-value=\"0\">0</span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%</span>\n\t\t\t</div>\n\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4c3d4ebb\" data-id=\"4c3d4ebb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t\t</div>\n\t\t</section>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-55264c39\" data-id=\"55264c39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7eb9bdf0 elementor-widget elementor-widget-text-editor\" data-id=\"7eb9bdf0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sembot started the project with the Client (Interior furnishing) in October 2020. The account audit showed, among other things, that the client&#8217;s campaigns competed against each other for the same keywords.&nbsp;</p>\n<p>Comparison Shopping Service was a term that our customer didn&#8217;t even hear about &#8211; so after a quick program introduction, we&#8217;ve launched Sembot CSS to get additional 20% advantage over clients&#8217; competition.</p>\n<p>We excluded the worst performing campaigns and focused only on the most profitable brands and products. We also opted out of some general advertising strategies that were previously used by the client.</p>\n<p><b>Our</b><b> PPC team </b><b>used</b> <b>Sembot’s</b> <b>tools</b><b> to </b><b>create</b><b> a </b><b>product</b> <b>campaign</b><b> in the SPAG model </b>(Single Product Ad Group strategy model). <b>Thanks</b><b> to </b><b>this</b> <b>approach</b><b>, we </b><b>were</b> <b>able</b><b> to </b><b>optimise</b><b> the </b><b>budget</b><b> for </b><b>each</b> <b>product</b> <b>separately</b><b>.</b> We used a proprietary script that allowed our PPC team to exclude the negative keywords (and less relevant queries).</p>\n<p>In September, the ROAS on the client&#8217;s account was 1760.25% and in October, the ROAS began to decline. In November, after Sembot’s team implemented the new strategy, the Client noticed an increase in ROAS by 2212,10% and had similar results in December.</p>\n<p><b>The </b><b>campaigns</b> <b>were</b> <b>optimised</b><b> to </b><b>such</b> <b>an</b> <b>extent</b> <b>that</b><b> with much </b><b>lower</b> <b>advertising</b> <b>costs</b><b>, the </b><b>customer</b> <b>generated</b><b> much </b><b>more</b> <b>revenue</b><b>.</b> Results are clearly visible in the charts</p>\t\t\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t\t</div>\n\t\t</section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b3d33a3 elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b3d33a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6842acd5\" data-id=\"6842acd5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bec72f3 elementor-widget elementor-widget-image\" data-id=\"3bec72f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https://sembot.com/wp-content/uploads/2021/03/Case-study2-1.jpg\" title=\"\" alt=\"\" loading=\"lazy\" />\t\t\t\t\t\t\t\t\t\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t\t</div>\n\t\t</section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19697297 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19697297\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-34c444e4\" data-id=\"34c444e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-233aed75\" data-id=\"233aed75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32c7b344 elementor-widget elementor-widget-heading\" data-id=\"32c7b344\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you want to get similar results?</h2>\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12d27532 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"12d27532\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https://de.sembot.com/kontakt/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us &#8594;</span>\n\t\t\t\t\t</span>\n\t\t\t\t\t</a>\n\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t\t</div>\n\t\t</section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-665df86e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"665df86e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1de525d8\" data-id=\"1de525d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94bb8fa elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"94bb8fa\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-post-navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https://de.sembot.com/record-breaking-month-for-the-client/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i class=\"fa fa-caret-left\" aria-hidden=\"true\"></i><span class=\"elementor-screen-only\">Prev</span></span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous</span><span class=\"post-navigation__prev--title\">Record-breaking month for the client</span></span></a>\t\t\t</div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"></div>\n\t\t\t\t</div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https://de.sembot.com/first-results-after-just-one-month/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next</span><span class=\"post-navigation__next--title\">First results after just one month</span></span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i class=\"fa fa-caret-right\" aria-hidden=\"true\"></i><span class=\"elementor-screen-only\">Next</span></span></a>\t\t\t</div>\n\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t\t</div>\n\t\t</section>\n\t\t\t\t</div>\n\t\t",
  "wordpressId": 7959,
  "wordpressSlug": "roas-up-almost-overnight",
  "originalTitle": "ROAS up (almost) overnight",
  "originalExcerpt": "<p>Sembot started the project with the Client (Interior furnishing) in October 2020. The account audit showed, among other things, that the client&#8217;s campaigns competed against each other for the same keywords. We excluded the worst performing campaigns and focused only on the most profitable brands and products. </p>\n",
  "featuredImageUrl": "https://de.sembot.com/wp-content/uploads/2023/08/case-study5.jpg",
  "originalDate": "2020-12-20T00:17:29",
  "originalModified": "2023-09-26T10:33:57"
}