{
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  "title": "Generating a conversion tag in Microsoft Advertising (Bing Ads)",
  "html": "<p></p>\n<p>1. Enter: -&gt; Tools -&gt; Conversion goals  in the Microsoft Advertising (Bing Ads) panel.</p>\n<p></p>\n<figure><img src=\"__BLOG_ASSET__/blog/media/69e6bdd01e43d3e2c49b.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"242\"></figure>\n<p></p>\n<p>2. Choose: “Create conversion goal”.</p>\n<p></p>\n<figure><img src=\"__BLOG_ASSET__/blog/media/eaa7f22fd924afe6ea64.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\"></figure>\n<p></p>\n<p>3. Next: “Website”.</p>\n<p></p>\n<figure><img src=\"__BLOG_ASSET__/blog/media/7c7d4c9ecca302e8c0db.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\"></figure>\n<p></p>\n<p>4.  As a“Goal Category” choose “Purchase” and “Goal Type” -&gt; Event.</p>\n<p></p>\n<figure><img src=\"__BLOG_ASSET__/blog/media/25ed5673394517c57e41.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"470\"></figure>\n<p></p>\n<p>5. Name your conversion (any name). Set action as  “Equals to -&gt; purchase”.  Near the “Revenue” option check  “Conversion action value may vary and send value for PLN or any currency you have on the store.</p>\n<p></p>\n<figure><img src=\"__BLOG_ASSET__/blog/media/f4a5f5aff8ea07e758e3.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"843\" height=\"245\"></figure>\n<p></p>\n<p>6. If you had implemented UET tage before -&gt; choose the second option.</p>\n<p></p>\n<figure><img src=\"__BLOG_ASSET__/blog/media/340a7314b9e409fa1146.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\"></figure>\n<p></p>\n<p>7. In the last step, select “Track event on inline action”. You will see the tag, which you have to implement eith GTM.</p>\n<p></p>\n<figure><img src=\"__BLOG_ASSET__/blog/media/186b3724d79f50d79438.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\"></figure>\n<p></p>\n<p>8. Ready conversion TAG for everyone:</p>\n<p></p>\n<blockquote>\n<p></p>\n</blockquote>\n<p></p>\n<h2 id=\"section-1\"> </h2>\n<h2 id=\"section-2\">Implementing event tag with Google Tag Manager</h2>\n<p></p>\n<p>1. After logging in to the GTM panel, go to the “variables” tab, and create a new user-defined variable.</p>\n<p></p>\n<figure><img src=\"__BLOG_ASSET__/blog/media/bb4fc20823269964588e.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"788\"></figure>\n<p></p>\n<p>2. Choose “variable data layer”. In the variable, enter the data from the DataLayer corresponding to the conversion value.</p>\n<p></p>\n<figure><img src=\"__BLOG_ASSET__/blog/media/3c25c11ca6d707d63a43.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\"></figure>\n<p></p>\n<p>3. Next create new rule.</p>\n<p></p>\n<figure><img src=\"__BLOG_ASSET__/blog/media/724f809681ed14ee1f3a.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\"></figure>\n<p></p>\n<p>4. Choose “Custom event”</p>\n<p></p>\n<figure><img src=\"__BLOG_ASSET__/blog/media/17eb31d3cd150f53fd6a.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\"></figure>\n<p></p>\n<p>5. Enter event name: “Purchase”, name the rule and save.</p>\n<p></p>\n<figure><img src=\"__BLOG_ASSET__/blog/media/fbcce5427f576230a489.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\"></figure>\n<p></p>\n<p>6. Now move on to the tag creation option. Go to the “Tags” tab, click “New” and select the Custom option “Custom HTML code.”</p>\n<p></p>\n<figure><img src=\"__BLOG_ASSET__/blog/media/bffe3e68bebbc28b5a0a.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\">\n<p> </p>\n<figcaption>7. Paste your conversion tag and replace the value of “revenue_value”: 1 ” with  previously created variable, which will load the conversion values from DataLayer. Change “Currency” to the ones corresponding on the store.\n<p> </p>\n</figcaption>\n</figure>\n<p></p>\n<figure><img src=\"__BLOG_ASSET__/blog/media/e10f79afa082436c2441.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\"></figure>\n<p></p>\n<p>As a rule, choose the Purchase created before</p>\n<p></p>\n<p>8. Save changes and publish the container.</p>\n<p></p>",
  "toc": [
    {
      "id": "section-1",
      "level": 2,
      "text": " "
    },
    {
      "id": "section-2",
      "level": 2,
      "text": "Implementing event tag with Google Tag Manager"
    }
  ],
  "sourceUrl": "https://de.sembot.com/generating-a-conversion-tag-in-microsoft-advertising-bing-ads/",
  "sourceLanguage": "en",
  "publishedAt": "2022-11-07",
  "updatedAt": "2023-08-30",
  "originalSha256": "c2fda7275448aefd53603c99bde9988de66441335b0571313f6548df4ebab982",
  "textCharacters": 1606,
  "cover": "/blog/media/f1d0e534c4eaadab161e.jpg",
  "category": "marketing",
  "originalHtml": "\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15843\" class=\"elementor elementor-15843\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3501e5d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3501e5d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fdecc3b\" data-id=\"1fdecc3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cf148b5 elementor-widget elementor-widget-text-editor\" data-id=\"4cf148b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:paragraph --></p>\n<p>1. Enter: -&gt; Tools -&gt; Conversion goals  in the Microsoft Advertising (Bing Ads) panel.</p>\n<p><!-- /wp:paragraph --><!-- wp:image {\"id\":13463,\"width\":840,\"height\":242,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-13463\" src=\"https://pl.sembot.com/wp-content/uploads/2021/12/1-Conversion-goals-w-panelu-Bing-Ads.jpg\" alt=\"\" width=\"840\" height=\"242\" /></figure>\n<p><!-- /wp:image --><!-- wp:paragraph --></p>\n<p>2. Choose: “Create conversion goal”.</p>\n<p><!-- /wp:paragraph --><!-- wp:image {\"id\":13464,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-13464\" src=\"https://pl.sembot.com/wp-content/uploads/2021/12/2-Create-conversion-goal-1024x329.jpg\" alt=\"\" /></figure>\n<p><!-- /wp:image --><!-- wp:paragraph --></p>\n<p>3. Next: “Website”.</p>\n<p><!-- /wp:paragraph --><!-- wp:image {\"id\":13465,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-13465\" src=\"https://pl.sembot.com/wp-content/uploads/2021/12/3-website-1024x322.jpg\" alt=\"\" /></figure>\n<p><!-- /wp:image --><!-- wp:paragraph --></p>\n<p>4.  As a“Goal Category” choose “Purchase” and “Goal Type” -&gt; Event.</p>\n<p><!-- /wp:paragraph --><!-- wp:image {\"id\":13466,\"width\":840,\"height\":470,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" class=\"wp-image-13466\" src=\"https://pl.sembot.com/wp-content/uploads/2021/12/4-Goal-category-1024x574.jpg\" alt=\"\" width=\"840\" height=\"470\" /></figure>\n<p><!-- /wp:image --><!-- wp:paragraph --></p>\n<p>5. Name your conversion (any name). Set action as  “Equals to -&gt; purchase”.  Near the “Revenue” option check  “Conversion action value may vary and send value for PLN or any currency you have on the store.</p>\n<p><!-- /wp:paragraph --><!-- wp:image {\"id\":13467,\"width\":843,\"height\":245,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" class=\"wp-image-13467\" src=\"https://pl.sembot.com/wp-content/uploads/2021/12/5-Event-Goal-1024x298.jpg\" alt=\"\" width=\"843\" height=\"245\" /></figure>\n<p><!-- /wp:image --><!-- wp:paragraph --></p>\n<p>6. If you had implemented UET tage before -&gt; choose the second option.</p>\n<p><!-- /wp:paragraph --><!-- wp:image {\"id\":13468,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-13468\" src=\"https://pl.sembot.com/wp-content/uploads/2021/12/6-Tagging-1024x238.jpg\" alt=\"\" /></figure>\n<p><!-- /wp:image --><!-- wp:paragraph --></p>\n<p>7. In the last step, select “Track event on inline action”. You will see the tag, which you have to implement eith GTM.</p>\n<p><!-- /wp:paragraph --><!-- wp:image {\"id\":13469,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-13469\" src=\"https://pl.sembot.com/wp-content/uploads/2021/12/7-Event-tag-1024x438.jpg\" alt=\"\" /></figure>\n<p><!-- /wp:image --><!-- wp:paragraph --></p>\n<p>8. Ready conversion TAG for everyone:</p>\n<p><!-- /wp:paragraph --><!-- wp:quote {\"className\":\"is-style-default\"} --></p>\n<blockquote class=\"wp-block-quote is-style-default\">\n<p><cite><script>function uet_report_conversion() {<br>     window.uetq = window.uetq || [];<br>     window.uetq.push('event', 'purchase', {\"revenue_value\":1,\"currency\":\"PLN\"});<br>}<br></script></cite></p>\n</blockquote>\n<p><!-- /wp:quote --><!-- wp:heading --></p>\n<h2> </h2>\n<h2>Implementing event tag with Google Tag Manager</h2>\n<p><!-- /wp:heading --><!-- wp:paragraph --></p>\n<p>1. After logging in to the GTM panel, go to the &#8220;variables&#8221; tab, and create a new user-defined variable.</p>\n<p><!-- /wp:paragraph --><!-- wp:image {\"id\":13470,\"width\":1024,\"height\":788,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13470\" src=\"https://pl.sembot.com/wp-content/uploads/2021/12/8-Obszar-roboczy-1024x788.jpg\" alt=\"\" width=\"1024\" height=\"788\" /></figure>\n<p><!-- /wp:image --><!-- wp:paragraph --></p>\n<p>2. Choose &#8220;variable data layer&#8221;. In the variable, enter the data from the DataLayer corresponding to the conversion value.</p>\n<p><!-- /wp:paragraph --><!-- wp:image {\"id\":13471,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-13471\" src=\"https://pl.sembot.com/wp-content/uploads/2021/12/9-Typ-zmiennej-1024x322.jpg\" alt=\"\" /></figure>\n<p><!-- /wp:image --><!-- wp:paragraph --></p>\n<p>3. Next create new rule.</p>\n<p><!-- /wp:paragraph --><!-- wp:image {\"id\":13472,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-13472\" src=\"https://pl.sembot.com/wp-content/uploads/2021/12/10-Reguly-1024x287.jpg\" alt=\"\" /></figure>\n<p><!-- /wp:image --><!-- wp:paragraph --></p>\n<p>4. Choose &#8220;Custom event&#8221;</p>\n<p><!-- /wp:paragraph --><!-- wp:image {\"id\":13473,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-13473\" src=\"https://pl.sembot.com/wp-content/uploads/2021/12/11-zdarzenie-niestandardowe-1024x492.jpg\" alt=\"\" /></figure>\n<p><!-- /wp:image --><!-- wp:paragraph --></p>\n<p>5. Enter event name: &#8220;Purchase&#8221;, name the rule and save.</p>\n<p><!-- /wp:paragraph --><!-- wp:image {\"id\":13460,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-13460\" src=\"https://pl.sembot.com/wp-content/uploads/2021/12/12-Skonfiguruj-regule-1024x474.jpg\" alt=\"\" /></figure>\n<p><!-- /wp:image --><!-- wp:paragraph --></p>\n<p>6. Now move on to the tag creation option. Go to the &#8220;Tags&#8221; tab, click &#8220;New&#8221; and select the Custom option &#8220;Custom HTML code.&#8221;</p>\n<p><!-- /wp:paragraph --><!-- wp:image {\"id\":13461,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-13461\" src=\"https://pl.sembot.com/wp-content/uploads/2021/12/13-Wybierz-typ-tagu-1024x585.jpg\" alt=\"\" />\n<p> </p>\n<figcaption>7. Paste your conversion tag and replace the value of &#8220;revenue_value&#8221;: 1 &#8221; with  previously created variable, which will load the conversion values from DataLayer. Change &#8220;Currency&#8221; to the ones corresponding on the store.\n<p> </p>\n</figcaption>\n</figure>\n<p><!-- /wp:image --><!-- wp:image {\"id\":13462,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --></p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-13462\" src=\"https://pl.sembot.com/wp-content/uploads/2021/12/14-Niestandarodwy-kod-HTML-1024x585.jpg\" alt=\"\" /></figure>\n<p><!-- /wp:image --><!-- wp:paragraph --></p>\n<p>As a rule, choose the Purchase created before</p>\n<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>\n<p>8. Save changes and publish the container.</p>\n<p><!-- /wp:paragraph --></p>\t\t\t\t\t\t</div>\n\t\t\t\t</div>\n\t\t\t\t\t</div>\n\t\t</div>\n\t\t\t\t\t</div>\n\t\t</section>\n\t\t\t\t</div>\n\t\t",
  "wordpressId": 15843,
  "wordpressSlug": "generating-a-conversion-tag-in-microsoft-advertising-bing-ads",
  "originalTitle": "Generating a conversion tag in Microsoft Advertising (Bing Ads)",
  "originalExcerpt": "<p>You can generate a TAG by yourself or go straight to step 8, where an universal TAG has been prepared.</p>\n",
  "featuredImageUrl": "https://de.sembot.com/wp-content/uploads/2023/08/Wygenerowanie-tagu-konwersji-w-Bing-Ads.jpg",
  "originalDate": "2022-11-07T10:22:02",
  "originalModified": "2023-08-30T13:07:05"
}