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Parallel tracking has until now been mandatory only for search, Shopping and Display Network campaigns. It was an optional solution for the video campaigns. However, starting from June 15, 2020 this will change and parallel tracking will become the only option available. If you run video campaigns and haven’t used parallel tracking so far, make sure to read our article because you’re running out of time!
We are an experienced MarTech company that creates innovative software solutions for eCommerce brands and digital agencies, that are reducing the cost of advertising in multiple channels and let our customers create an additional revenue streams.